Account Executive - Advertising jobs in Hollywood, FL

Account Executive - Advertising maintains relationships and favorable contacts with current and potential advertising accounts. Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. Being an Account Executive - Advertising may be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products. May require a bachelor's degree. Additionally, Account Executive - Advertising typically reports to a supervisor or manager. The Account Executive - Advertising gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be an Account Executive - Advertising typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)

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Account Director
  • Zimmerman Advertising
  • Fort Lauderdale, FL FULL_TIME
  • The Account Director is responsible for overseeing a team that manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

    Responsibilities

    Client Relations:

    • Monitor client business daily/weekly to ensure strategy & metrics are successful
    • Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
    • Anticipate Client needs, keeping the agency in the position of leading rather than following
    • Counsel with senior level Client(s) on any potential changes
    • Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
    • Ensure that clients understand Agency procedures/systems. Obtain clear direction before Agency takes action
    • Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
    • Ensure that store visits/phone calls are documented with written contact reports.
    • Ensure compliance with Agency/Client Scope of Work document
    • Establish continuing staff training programs that insure continued growth of staff working on Client business

    Marketing / Special Projects:

    • Initiate and guide development of annual strategic marketing communications/advertising plan
    • Create atmosphere that demands a business-building approach to Client’s business. Utilize Agency resources to develop plans to grow business
    • Attend monthly marketing / advertising meetings. Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
    • Present national creative, media plans, promotions, strategies, music, etc. at meetings
    • Prepare materials for and participate in meetings, including National creative, media, and promotional plans
    • Establish regular competitive reporting for Client review (sales, share SOV). Participate in reporting meetings with Clients
    • Develop objectives/strategies for market-specific launch plans utilizing media-provided added-value opportunities
    • Ensure that annual market profile books are developed
    • Assign Client research requests, as needed
    • Stay updated with industry news (magazines, websites, etc.)

    Creative Involvement:

    • Conduct annual strategic review/input sessions (with quarterly follow-up) with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
    • Ensure that account supervisors, account executives, assistant account executives and account coordinators provide all appropriate information and direction for development of accurate strategic briefs
    • Develop and review creative brief(s) for inclusion of necessary marketing checkpoints to ensure the creative team has a sound platform on which to build creative
    • Work with the creative and account teams to develop the most effective method of presenting advertising to clients.
    • Facilitate development of appropriate creative concepts for special projects/promotions
    • Responsible for coordination of Hispanic marketing/promotions/advertising campaigns, as appropriate
    • Review focus group results with Client management to help support future direction
    • Present copy-testing results to help sell-in creative campaign strategies
    • Be familiar with the Client website and all creative at each touchpoint

    Media:

    • Work with media planning in development of annual media plan, based on reach and frequency goals. Review the plans with Client, in coordination with media planning. Review changes in plans and submit media action request for necessary changes to plan
    • Oversee the forecasting and maintenance of fiscal year advertising budgets
    • Provide accurate direction to planning and buying groups regarding changes in plans per Client direction, as well as approval of Agency proposals/recommendations
    • Request recommendations on media/promotional/sponsorship packages presented by local media stations/groups and follow-up presenting to Client
    • Ensure all media projects / buys are implemented in an accurate and timely fashion
    • In coordination with media planning, present buy and post-buy recaps to Client
    • Work with media planning in identifying new media opportunities
    • Contact accounting and buyers regarding past due payment on invoices.
    • Oversee provision of monthly media updates, including media budgets and media calendars
    • Report / communicate value of media placement to Client
    • Ensure that Account Supervisors provide Client with latest media plans and spot TV schedules
    • Review media coverage, spill reports, BDI/CDI, Allison Fisher, SWOT Analysis, and demographic/ psychographic trend information for markets
    • Be familiar with the television and radio rankers for each market
    • Submit request from clients regarding media coverage and spill reports
    • Meet with Client to discuss market historical plans, current needs, local business situation, model focus, current media situation and trends, upcoming market events, and merchandising wants
    • Discuss value-added merchandising needs with media buyers

    Digital/Interactive

    • Work with team to develop comprehensive interactive strategy to include web site development, content management and social media
    • Identify social marketing opportunities
    • Provide new digital media opportunities to enhance the clients awareness and drive sales

    Competitive:

    • Oversee collection and reporting of all pertinent competitive advertising information to Client (creative, media presence, targeted marketing efforts).

    Promotional:

    • Brainstorm possible promotions and solutions to market issues
    • Identify and evaluate local event promotional opportunities
    • Meet with promoter; determine marketing objectives, anticipate results / benefits; review promoter proposal; determine interest; discuss with media planning / obtain evaluation
    • Following AS value-evaluation, responsible for submitting worthwhile promotional opportunities for media department evaluation

    Strategic Planning

    • Review all syndicated research for full understanding of industry and category opportunities
    • Proactively recommend research initiatives for better consumer insights: Ethnography, Qualitative, Quantitative
    • Provide accurate research insights to enhance annual strategic plan



    Required Skills
    • Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
    • 6 years experience as an Account Director or Account Supervisor in a full service agency
    • Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
    • A strong account management background, including past experience managing client accounts and supervising account teams
    • Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
    • Great relationship building qualities
    • Experience identifying superior business building opportunities
    • Proven ability to manage multiple tasks while working independently
    • Strong attention to detail
    • A strong sense of urgency and commitment to get the job done quickly and with high quality
    • Excellent communication skills, both written and verbal, with people at all levels of an organization

    The responsibilities are many, various, and not limited to those written in this document

  • 19 Days Ago

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Account Coordinator - Ad Agency
  • James Ross Advertising
  • Pompano Beach, FL FULL_TIME
  • For over 20 years, James Ross Advertising has been a top creative agency in South Florida. We create marketing solutions that meet our clients' goals and exceed their expectations in quality and servi...
  • 1 Day Ago

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Advertising Agency Account Manager
  • Starmark
  • Fort Lauderdale, FL FULL_TIME
  • We’re looking for new stars to join our self-motivated, super valuable and almost magically talented team. Starmark is proud to follow Agile methodology agency-wide, so if you’re passionate, curious a...
  • Just Posted

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Executive Director, Advertising & Promotions Regulatory Affairs
  • Bausch Health
  • Springs, FL FULL_TIME
  • Bausch Health is a global company that develops, manufactures, and markets a differentiated product portfolio across multiple high-growth therapeutic areas including Gastroenterology, Generics, Neurol...
  • 11 Days Ago

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Executive Director, Advertising & Promotions Regulatory Affairs
  • Bausch Health
  • Fort Lauderdale, FL FULL_TIME
  • Bausch Health is a global company that develops, manufactures, and markets a differentiated product portfolio across multiple high-growth therapeutic areas including Gastroenterology, Generics, Neurol...
  • 11 Days Ago

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Account Executive
  • VentureTech Solutions
  • Plantation, FL FULL_TIME
  • ACCOUNT EXECUTIVEThis is an all in-bound Account Executive opportunity with average annual compensation of $50k to $75k.This position is in office.Consolidated Credit Solutions is one of the oldest an...
  • 19 Days Ago

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0 Account Executive - Advertising jobs found in Hollywood, FL area

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Golf & LCO Sales Representative
  • BWI Companies, Inc
  • Fort Lauderdale, FL
  • ** Golf & LCO Sales Representative** **Job Category****:** Sales **Requisition Number****:** GOLFL01526 Showing 1 locati...
  • 3/29/2024 12:00:00 AM

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Territory Account Manager
  • Colony Hardware Corporation
  • Hallandale, FL
  • Description Are you the type of worker who likes exploring new frontiers and gains satisfaction from tackling challengin...
  • 3/28/2024 12:00:00 AM

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Part Time Sales Associate - Macy's, Aventura
  • PANDORA A/S
  • Miami, FL
  • A Pandora Sales Associate will be the ultimate Pandora fan. They will immerse themselves into the brand, culture and pro...
  • 3/28/2024 12:00:00 AM

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Full Time Sales Associate - Macy's Shop, Aventura
  • Hugo Boss
  • North Miami Beach, FL
  • HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 14,600 employees worldwide. As the m...
  • 3/27/2024 12:00:00 AM

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Senior Advertising Account Executive
  • Imagen Marketing Agency Inc
  • Coconut Grove, FL
  • Job Description Job Description General Responsibilities Serve as the main link between Clients and Agency Research Clie...
  • 3/26/2024 12:00:00 AM

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Sales Manager (Miramar, Florida)
  • Bunzl Distribution NA
  • Hollywood, FL
  • ** Sales Manager (Miramar, Florida)** **Job Category****:** Field Sales **Requisition Number****:** USA1908761 Showing 1...
  • 3/26/2024 12:00:00 AM

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Full Time Sales Associate - HUGO Store - Aventura
  • Hugo Boss
  • North Miami Beach, FL
  • Full Time Sales Associate - HUGO Store - Aventura HUGO BOSS Fashions, Inc. | Aventura | United States | Full-time Convey...
  • 3/26/2024 12:00:00 AM

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Sales Executive (Private Pay Home Care)- Ft. Lauderdale
  • Humananews
  • Fort Lauderdale, FL
  • **Sales Executive (Private Pay Home Care)- Ft. Lauderdale** Location: Fort Lauderdale, FL Schedule: Full_time Req: R-255...
  • 3/26/2024 12:00:00 AM

Hollywood is a city in Broward County, Florida, between Fort Lauderdale and Miami. The average temperature is between 68 and 83 °F (20 and 28 °C). As of July 1, 2017, Hollywood had a population of 153,627. Founded in 1925, the city grew rapidly in the 1950s and 1960s, and is now the twelfth-largest city in Florida. Hollywood is a principal city of the Miami metropolitan area, which was home to an estimated 6,012,331 people at the 2015 census. Hollywood is located at 26°1′17″N 80°10′30″W / 26.02139°N 80.17500°W / 26.02139; -80.17500 (26.021467, -80.174910). According to the United States Cen...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Account Executive - Advertising jobs
$103,907 to $148,811
Hollywood, Florida area prices
were up 2.9% from a year ago