Account Executive - Advertising jobs in Wayne, NJ

Who We Are

Founded in 2010, Violet PR has grown to become one of the top boutique PR firms in the country by helping clients that are making a positive impact on the world. The industries we serve include economic development; real estate, architecture and engineering; and social good.

Whether it’s rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media and compelling content, our Montclair-based boutique public relations firm helps clients attract more dollars and supporters.

In the last three years, Violet PR has won over 40 national and regional awards for PR excellence including “Best Boutique Agency” from PR News and Bulldog Reporter in 2022, and one of Inc. magazine’s “Best Places to Work” in 2023. Violet PR is a Certified Woman Owned Business (WBE), a Certified LGBT Business Enterprise, and a PR News Top 100 “Agency Elite” PR Firm.

About the Role

As we continue to grow our organization, we are looking to add an Account Executive to our team! The Account Executive will serve a diverse range of clients in fields including economic development, real estate, architecture, social good and the arts. This role will require three days per week in the office and is best suited for someone who has an exceptional work ethic and is motivated to excel in a fast-paced, collaborative and creative environment.

Responsibilities:

• Manage day-to-day account activities; including regular communication with clients, assessment of clients needs and priorities and generation of ideas to meet client needs
• Research and write news releases, pitches, fact sheets, media advisories and social media content
• Pitch by email and phone to national, regional and trade journalists, including print, broadcast and online
• Manage social media, including implementation of social media campaigns for clients on platforms including LinkedIn, X and Instagram
• Research target media using Cision and the Internet, with support from an Account Coordinator
• Manage and mentor junior staff.

Knowledge, Skills and Experience:

• 3-4 years of PR agency experience
• Bachelor’s degree
• Demonstrated success in securing national and niche media coverage
• Experience with media pitching and business writing
• Familiarity of AP style and strong writing skills
• Knowledge of the wider media landscape – including current events, national/statewide news and trends
• Experience with ideation and creation of news articles, thought leadership columns and blog posts
• Detail oriented; able to manage multiple projects in an organized manner
• Social media experience using X, LinkedIn, Instagram, etc.

Core Competencies

• Cultivates Innovation- Creating new and better ways for the organization to be successful
• Drives Results- Consistently achieving results, even under tough circumstances
• Collaborates- Building partnerships and working collaboratively with others to meet shared objectives
• Communicates Effectively- Developing and delivering multi-mode communications that convey a clear understand of the unique needs of different audiences