Job Details
Job Location: Florence Expansion - Florence, SC
Position Type: Internship
Salary Range: Undisclosed
Description
The Post and Courier - Pee Dee is seeking a highly motivated intern who has a desire to learn a variety of marketing strategies to help promote The Post and Courier and the affliated brands associated with it. This is a hands on position and will provide experience in digital and event marketing.
RESPONSIBILITIES:
- Coordinate promotional opportunities to strengthen the position of The Post and Courier, events and product. Opportunities include in-person and virtual events and sponsorships throughout the state.
- Create and execute full marketing plans for a variety of campaigns.
- Strategize and execute paid digital media to increase awareness and drive leads and conversions.
- Coordinate the distribution of content across social media and the digital ad space based on the marketing strategy:
- Conduct paid posts across the social accounts to optimize different marketing funnels.
- Maintain and report on paid campaign status, including budget spend and results.
- Conduct e-mail marketing campaigns with the goal of increasing engagement and converting to digital subscriber.
- Photo organization and management of assets for the marketing department.
- Bring new engaging ideas and be willing to take on new challenges.
- Prioritize, manage time and meet multiple deadlines.
- Proactively stay ahead of industry best practices and trends through research, networking, training and education.
- Work collaboratively across departments.
- Perform other duties as assigned.
Requirements, minimum education level, and experience:
- Studies in journalism, marketing or related field, or equivalent work experience
- Ability to work independently remotely, if necessary, in a suitable workspace that meets safety guidelines
- Reliable access to internet service
Knowledge, Skills and Abilities:
- Self-starter with the ability to work independently and within a collaborative, team environment
- Background in HTML emails, video editing, graphics for use on the web and social media
- Incredible attention to detail & capable of multi-tasking and coordinating several projects at once
- Ability to segment social media audiences
- Effective interpersonal and communication skills
- Excellent planning and organizational skills
- Effective project management skills
- Strong copywriting skills and the ability to communicate complex ideas
- Computer proficient with Microsoft Office and Adobe Software
- Ability to quickly learn and become proficient in new technology
- Ability to react to change productively and handle other essential tasks as assigned
- Positive, professional demeanor, strong work ethic, and passion for the position and its opportunities
Physical Requirements, Work Environment and Travel:
Regularly required to sit, stand and walk for long periods of time. The job requires reaching with hands and arms, bending and stooping; light to moderate lifting of 15-30 pounds. The job requires hearing, speaking and writing with close eye work on a computer screen.
The worker is generally subject to inside environmental conditions, which provide protection from weather conditions but not necessarily from temperature changes.
Local travel may be required occasionally.
Qualifications