Advertising Coordinator is responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast. Analyzes stakeholder requirements and defines objectives for advertising. Being an Advertising Coordinator develops audience targeting and strategy. Organizes assigned project tasks and timelines that ensure on-time delivery of projects. Additionally, Advertising Coordinator incorporates processes to ensure advertising quality, consistency, and effective branding. Coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Monitors campaigns and analyzes performance to make recommendations or recalibrate based on results. Typically requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a supervisor or manager. The Advertising Coordinator occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an Advertising Coordinator typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
Reagan Outdoor Advertising is a privately held, family owned Media Sales Organization. Our mission is to provide a powerful, unavoidable medium through which our clients build their business and their brand. We give advertisers a canvas to communicate their message to the Austin marketplace.
We are looking for a detail oriented, Sales Assistant / Marketing Coordinator and database guru. You will help our Sales Team by extracting information from research and scheduling tools and developing proposals, presentations, reports, research and sales pieces to assist in the sales process. You'll keep current on industry news and market conditions that can affect the economy, growth of the market, our clients, and sales in general. You will work on-site out of our South Austin office.
The ideal candidate is assertive, creative and resourceful and must enjoy working in a highly entrepreneurial environment. The successful candidate will work with sales management and account executives to identify and provide solutions to meet client marketing needs. This position requires outstanding communication and collaboration skills.
Must have the spirit of a cheerleader, with the patience of a saint.
• Must be versatile, meticulous with detail, with the ability to work independently in a fast-paced environment and think on your feet
• Previous experience in Planning or Research in OOH, TV or Radio is preferred with a track record of helping sales organizations meet revenue goals.
• Must be highly computer literate, well versed in Microsoft Office and comfortable pulling information from databases.
Familiarity with marketing research tools such as Nielsen/Scarborough Prime Lingo, Telmar, Media Monitors, Kantar or media planning software is a plus. Experience in developing schedules and proposals using media databases is very helpful.
• Knowledge of how advertising and media sales work, specifically how targeted advertising can grow a client’s sales bottom line
• Must have strong writing skills and experience in producing compelling, persuasive written sales materials.
• Understands consumer research and demonstrates the ability to analyze, synthesize and communicate it to sales staff and their clients
• Utilize software and research tools to create competitive pieces to assist sales staff in selling against competitive media, including TV & Radio
• Demonstrated presentation skills to large and small groups – internal and client- facing
• Strong decision-making and problem-solving skills
• Strong time management, prioritization, and organization skills
• Positive outlook and attitude
• Bachelor’s degree and minimum of 2 years’ experience required in sales support, media planning or research.
• Geographic knowledge of the Austin Area is important. MUST live in Austin and know your way around.
• Include resume, writing sample and salary requirements please.
To support you, Reagan offers a competitive benefits package (including but not limited to):
If you feel that you exhibit all of the qualities of the ideal candidate and you are excited about a new and challenging role, please apply. We'd love to hear from you.
All your information will be kept confidential according to EEO guidelines.
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