Advertising Coordinator jobs in Parkersburg, WV

Are you excited about getting out of the office and working within your community to help local businesses and organizations grow? If so, we’d love to have you join our sales team! Our Lamar office in Bridgeport, West Virginia, is now hiring a new Account Executive (salary uncapped commission) to help our customers in Randolph, Upshur, Lewis, and Barbour Counties bring their outdoor advertising campaigns to life.

The purpose of the Sales Account Executive is to meet and exceed sales objectives in their assigned territory by promoting and selling outdoor advertising to qualified advertisers. An Account Executive (AE) is expected to use professional sales techniques and develop long-term advertising relationships that grow Lamar advertising sales.

Join our team to be a part of a company culture that not only prioritizes work-life balance but also recognizes and celebrates hard work, success, and high performers. With a strong community involvement, we are a well-known household name and have a reputation for making a positive impact in people's lives.

This position does not require you to report to the office daily, however, you are required to perform fieldwork in your assigned area daily. This is not a work-from-home position.

Want to hear more about Lamar? Check out these videos:

• About Us
• Our Relationships
• Giving Back Program

What’s in it for you?

• A flexible work environment that celebrates differences and fosters the feeling of family
• A Monday - Friday 8 am-5 pm hybrid work schedule with paid holidays 
• First-year earning potential of $45,000 - $60,000 / year, dependent on experience and selling ability
• No commissions cap, so earning potential is unlimited as you grow your book of business!
• Monthly auto and cell allowances for work-related expenses

What can you expect from us?

• A three to four-week comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School
• Multiple medical plan options
• Dental and vision insurance
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays including Presidents Day and Juneteenth
• Paid parental leave
• 401(k) plan with company contributions for participation
• Wellness program incentives such as medical plan premium holidays and HSA contributions
• Ongoing professional development and internal leadership programs to maximize your career potential
• Advancement opportunities, as our goal is to promote all Sales Managers from within!

What we’re looking for in YOU:

• Comfort making cold calls over the phone and in-person
• Ability to make oral presentations and clearly articulate policies and procedures
• Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
• Motivation to learn new technology and systems
• Ability to exhibit effective time management and self-organization
• Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
• Ability to communicate professionally both verbally and in writing
• Ability to perform effectively under fluctuating workloads
• A knack for making connections and gaining the trust of others
• Ability to meet a sales quota and utilize general sales techniques
• Intrinsic self-motivation to overcome challenges and meet goals
• Resilience in response to rejection

Education and experience:

• Current and Valid Driver’s License required
• College Degree preferred
• Previous Outdoor Advertising sales experience preferred
• Proficiency in Microsoft Office Suite
• CRM experience preferred

A day in the life:

On a regular basis, you will:

• Meet and exceed sales targets and monitor personal sales data and reports
• Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
• Exhibit working knowledge of local and national competition
• Cluster accounts to work them efficiently 
• Identify potential growth areas and open new accounts
• Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
• Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
• Develop new product knowledge and selling skills
• Actively participate in sales meetings, regional meetings, seminars, and trade shows
• Perform administrative duties, such as:
  • Maintaining daily, weekly, and monthly sales plans a month in advance
  • Follow up on all client production orders and problem-solve any issues that may arise
  • Maintaining organized and up-to-date records of clients and sales activity

Physical demands and work environment:

• The work environment is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
• The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
• Nights spent away from home traveling are less than 10%.
  
  

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards

• Interstate logos

• Handpainted murals

• Transportation and airports

• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

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