Advertising Coordinator jobs in Salt Lake City, UT

Lamar's Transit office in Salt Lake City, Utah is now hiring a new Sales Account Executive position to meet and exceed sales projections by selling transit advertising to qualified advertisers using professional sales techniques (i.e. being well-spoken, professional appearance, etc.) It is important to develop relationships with local businesses, acquire new advertisers, and maintain existing accounts. This includes prospecting new clients for business, making sales presentations, negotiating rates, closing deals, and providing customer service during and after the sale. Additionally, this position coordinates with other departments to ensure products and services are delivered by scheduled deadlines, including collections.

Want to hear more about Lamar? Check out these videos:

• About Us
• Our Relationships
• Giving Back Program

The Transit & Airport division of Lamar Advertising takes advertisements street-level and delivers the advertising message to drivers and pedestrians in a fresh, non-conventional way. We assist local, regional, and national advertisers reach their target audience on the go - where they live, work, shop, dine, play, and everywhere in between.

What you can expect from us:

• A Monday - Friday, 8:00 am - 5:00 pm hybrid work schedule with paid holidays
• First-year earning potential of $75,000 - $95,000 / year dependent on relevant experience and qualifications
• A comprehensive 90-day training program 
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options
• Dental and vision insurance
• 120 hours of paid time off (PTO) that increases with tenure
• 401K plan with company contributions for participation 
• Wellness program incentives such as medical plan premium holidays and HSA contributions

What we are looking for in YOU:

• Proven track record of sales-based relationships with local advertising clients and agencies preferred.
• Ability to competitively sell against other forms of advertising to include TV, radio, digital and OOH.
• Excellent written, verbal and listening skills as well as Word, Excel, and general computer proficiency.
• Ability to make oral presentations to provide information or explain products and services.
• Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
• Working knowledge of personal computers, including Microsoft Office Suite.
• Persuasive selling skills with the ability to work with a high level of urgency while maintaining a strong focus on customer services.
• Skill in writing grammatically correct business correspondence.
• Ability to perform effectively under fluctuating workloads.
• Skill in selling or promoting outdoor advertisements.
• Skill in establishing rapport and gaining the trust of others.
• Ability to establish and maintain cooperative working relationships.
• Ability to meet a sales quota.
• Working knowledge of general sales techniques.
• Ability to cold call businesses.
• Ability to be intrinsically motivated to succeed and withstand rejection.
• Skill in working independently and following through on assignments with minimal direction.

Education and experience:

Required

• High School Diploma or Equivalent
• 3 years of successful business-to-business sales experience
• Valid Driver’s License required.

Preferred

• Advertising/media sales experience
• College degree in business, marketing, or other related field

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email applicantassistance@lamar.com.

A day in the life:

• Meet and exceed sales objectives by promoting and selling transit shelter advertising through a relationship-based approach. Personally contact and secures new business accounts/customers through presenting products to existing/potential customers and assisting them in selecting services best suited to their needs. Identify potential growth areas and open new accounts. Increase Lamar's market share.
• Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization's products daily.
• Maintain and grow a personal account list. This involves making telephone calls and in-person visits and presentations to existing and prospective customers weekly.
• Meet and exceed monthly, quarterly and annual sales projections.
• Meet and exceed weekly performance and pacing metrics.
• Create lead generation sources for developing prospective customers.
• Develop clear and effective written proposals/quotations for current and prospective customers.
• Coordinate sales effort with marketing, sales management, accounting, and operations groups to ensure timely implementation of advertising campaigns while providing a superior customer experience through the sales process.
• Share pipeline report, appointment calendar and proposal updates with manager weekly.
• Plan and organize personal sales strategy by maximizing the return on time investment.
• Maintain open communication with management related to customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends.
• Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required.

Physical Demands and Work Environment

• The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
• The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
• Nights spent away from home traveling are less than 10%

Who we are: 

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

#TAID