Advertising Manager jobs in Boston, MA

Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Technical Analytics Manager, Supplier Advertising
  • Wayfair
  • Boston, MA FULL_TIME
  • Technical Analytics Manager, Supplier Advertising

    Candidates for this position are preferred to be based in Boston, MA and will be expected to comply with their team's hybrid work schedule requirements.

    Who We Are:

    The Supplier Advertising team at Wayfair provides solutions for Wayfair’s 10,000 suppliers to advertise their brands and products. These offerings include on-site solutions such as sponsored product listings and display ads, as well as off-site offerings such as email placements and Meta targeting. We work on both improving our products to maximize their inherent value, as well as advising suppliers on how best to leverage them to grow their businesses on Wayfair. Not only are we generating millions in extra revenue for suppliers and solidifying Wayfair as a preferred partner, but we’ve built a significant business that’s one of the highest growth areas in the company.

    We are looking for a Senior Technical Analyst to join the Commercial Analytics team that sits within the overall Supplier Advertising team. The Commercial Analytics team performs a wide array of functions, including but not limited to building backend data structures that power our reporting, tracking and analyzing how suppliers interact with our self-service platform, defining and monitoring overall business performance and KPIs, and building recommendation engines for our suppliers. Our work is technically challenging, high-impact, and heavily relied upon for strategic decision-making. This role provides significant exposure to senior leadership and opportunities to work with a variety of cross-functional partners across Commercial and Technology organizations.

    What You’ll Do:

    • Comprehend, extract, and message information from large data sources including sales, clickstream, product, and customer databases to deliver business insights and recommendations
    • Build and maintain our team’s backend data structures in GBQ and Looker, ensuring they are set up to drive impactful downstream reporting for both Wayfair stakeholders and suppliers
    • Build tracking for our supplier self-service portals to understand how suppliers interact with these platforms, ultimately helping us understand where we need to improve
    • Develop, distribute, and maintain scalable self-service tools and dashboards that align with broader departmental goals, allowing cross-functional partners to access data and identify meaningful insights
    • Serve as the subject matter expert for data, analytics, and testing within the business unit to ensure accurate and proper interpretation of core business metrics and consumer behavior
    • Develop data sets and KPIs that allow us to track progress and effectively respond when we do not see the results we expect
    • Conduct rigorous analyses and generate data-driven, strategic insights that lead to step-change business improvements.
    • Serve as a thought partner with Product, Engineering, and Design teams to identify areas of opportunity, define / execute tracking plans for the toolset, and influence prioritization decisions with data
    • Communicate key insights and recommendations to cross-functional executive leaders across the organization.

    We Are a Match Because You Have:

    • Bachelors in computer science, engineering, math, statistics, economics, or other quantitative discipline
    • 4 years of work experience in a relevant field such as business analytics, data management or engineering, quantitative analytics, testing, predictive modeling, etc
    • Experience proactively identifying areas where analytical efforts can add strong business value and setting the analytics roadmap.
    • Proficient knowledge of Python, SQL / Eden, Google Cloud Platform, and Excel / Google Sheets
    • Familiarity with visualization tools, such as Google Data Studio, Looker, or similar
    • Strong technical aptitude with demonstrated experience leveraging data from a multitude of sources to solve complex problems, tell a story, and impact overarching strategy
    • Strong organizational skills and attention to detail with the ability to manage and prioritize multiple projects at once
    • Strong business acumen with the ability to understand how various parts of the business interact; can identify and approach problems from a customer perspective
    • Ability to condense technical subject matter for non-technical audiences and succinct communication and to deal with ambiguity in a dynamic environment with shifting priorities
    • Excellent verbal and written communication skills with the ability to tailor communication style based on the audience
    • Knowledge of Git, and LookML is preferred, but not required

    Why You’ll Love Wayfair:

    • Time Off:
      • Paid Holidays
      • Paid Time Off (PTO)
    • Health & Wellness:
      • Full Health Benefits (Medical, Dental, Vision, HSA/FSA)
      • Life Insurance
      • DIsability Protection (Short Term & Long Term DIsability)
      • Global Wellbeing: Gym/Fitness discounts (including US Peloton, Global ClassPass, and various regional gym memberships)
      • Mental Health Support (Global Mental Health, Global Wayhealthy Recordings)
      • Caregiver Services
    • Financial Growth & Security:
      • 401K Matching (Employee Matching Program)
      • Tuition Reimbursement
      • Financial Health Education (Knowledge of Financial Education - KOFE)
      • Tax Advantaged Accounts
    • Family Support:
      • Family Planning Support
      • Parental Leave
      • Global Surrogacy & Adoption Policy
    • Professional Development & Recognition:
      • Rewards & Recognition
      • Global Employee Anniversary Awards
      • Paid Volunteer Work
    • Unique Perks:
      • Employee Discount
      • U.S. Bluebikes Membership
      • Global Pod Outings
    • Work/Life Balance:
      • Emphasizing a supportive & flexible work environment that encourages a balance between personal and professional commitments

    We are looking forward to your application!

    Assistance for Individuals with Disabilities

    Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

    Need Assistance?

    For more information about applying for a career at Wayfair, visit our FAQ page here.

    About Wayfair Inc.
    Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.

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Platform Manager, Omnichannel - Pharma Advertising
  • Precision Medicine Group
  • Boston, MA FULL_TIME
  • The Platform Manager, Omnichannel plays a key role for the overall health and management of the Omnichannel Activation department specifically paid social media. The role will handle a mix of paid med...
  • 5 Days Ago

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Virtual Assistant
  • Revel Advertising
  • Boston, MA FULL_TIME
  • We are seeking a Virtual Assistant to join our team! You will be responsible for helping customers by providing product and service information and resolving technical issues.Responsibilities:Handle c...
  • 2 Days Ago

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Art Director
  • MMB Advertising
  • Boston, MA FULL_TIME
  • Overview: We are looking for a unicorn. An Art Director powerhouse with skill, enthusiasm and eagerness. Someone to work across all mediums, on all accounts and to help elevate the quality of work. Mu...
  • 6 Days Ago

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Director, Site Strategy and Development
  • 10000467 - Lead Project Manager
  • Waltham, MA FULL_TIME
  • Director, Site Strategy and DevelopmentLocation: Waltham, MAThis key role reports to the Head of Site Operations, Boston R&D and partners with the wider Leadership team to maximize the efficiency and ...
  • 16 Days Ago

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Advertising coordinator
  • Moxie Management
  • Waltham, MA FULL_TIME
  • Moxie Management is looking for a self-driven individual to join our management team to continue facilitating the success we’ve seen within our teams and the consulting services we provide. For our or...
  • 2 Days Ago

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0 Advertising Manager jobs found in Boston, MA area

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Digital Marketing Specialist (Google/Meta) - Remote
  • SYVO
  • Boston, MA
  • Join our team at SYVO, a leader in revolutionizing the retail industry through best-in-class, mobile-friendly website de...
  • 3/28/2024 12:00:00 AM

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Brand Awareness Analyst ( KPI Implementation )
  • Staples
  • Framingham, MA
  • Staples is business to business. You’re what binds us together. Our marketing team is charged with an important task – s...
  • 3/28/2024 12:00:00 AM

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Influencer Marketing Coordinator
  • 24 Seven Talent
  • Peabody, MA
  • Position: Influencer Marketing Coordinator or Manager Our client is seeking an Influencer Marketing Coordinator or Manag...
  • 3/27/2024 12:00:00 AM

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Marketing Coordinator #31333
  • JOHNLEONARD
  • Boston, MA
  • Do you have law firm marketing experience and want to advance your career? We are helping a Boston law firm find and hir...
  • 3/26/2024 12:00:00 AM

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RE/NPI Digital Ad Associate, Copywriter (Full Time, Remote)
  • Accelerate Change
  • Boston, MA
  • Position: Digital Ad Associate, Copywriter (Full Time, Remote) Organization: Revolution English / Noticias para Inmigran...
  • 3/26/2024 12:00:00 AM

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ADMINISTRATIVE COORDINATOR 4, School of Medicine, Hematology & Med Oncology
  • Boston University
  • Boston, MA
  • Job Description The Section of Hematology and Medical Oncology at Boston University and Boston Medical Center is seeking...
  • 3/25/2024 12:00:00 AM

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Manager of Digital Marketing Services
  • SAPinsider
  • Chelmsford, MA
  • Manager of Digital Marketing Services SAPinsider | Remote The Opportunity The Manager is a client delivery leader and di...
  • 3/25/2024 12:00:00 AM

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Manager of Digital Delivery
  • SAPinsider
  • Chelmsford, MA
  • Manager of Digital Delivery SAPinsider | Chelmsford MA – Global Office – Virtual Considered The Opportunity The Manager ...
  • 3/24/2024 12:00:00 AM

Boston has an area of 89.63 square miles (232.1 km2)—48.4 square miles (125.4 km2) (54%) of land and 41.2 square miles (106.7 km2) (46%) of water. The city's official elevation, as measured at Logan International Airport, is 19 ft (5.8 m) above sea level. The highest point in Boston is Bellevue Hill at 330 feet (100 m) above sea level, and the lowest point is at sea level. Situated onshore of the Atlantic Ocean, Boston is the only state capital in the contiguous United States with an oceanic shoreline. Boston is surrounded by the "Greater Boston" region and is contiguously bordered by the citi...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Advertising Manager jobs
$126,566 to $175,796
Boston, Massachusetts area prices
were up 2.5% from a year ago

Advertising Manager in Greenville, SC
As liaisons between clients and an advertising agency, advertising managers are responsible for sparking interest among potential buyers for an organization to increase profitability.
December 20, 2019
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You have an interest in creating, implementing and evaluating advertising campaigns.
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Yet other types of advertising such as not-for-profit advertising and political advertising present special challenges that require different strategies and approaches.
November 10, 2019