Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR?
This is a very exciting and highly innovative time here at Outside.
OUR TRUE NORTH:
Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with great enjoyment, inspiration, and knowledge and are dedicated to making real changes in the outdoor and fitness industries. Day after day, story after story, Outside Interactive, Inc., proves that a hike, a climb, a run, a ride, a day skiing, or a yoga practice can change lives - and change the world.
As the Technical Product Manager for Analytics & Advertising, you’ll own the technical vision, strategy, and roadmap for the future of our AdTech and MarTech stacks used across our platform. You’ll collaborate very closely with engineering, marketing, editorial, studios (Watch/Video), and product design to bring analytics to life and work with cross-functional partners across Outside to learn, iterate, and shape the direction of the product performance over time.
With extensive hands-on engineering and implementation experience and deep knowledge of the technologies involved, you will shape the direction of the business. You will drive a vision to leverage bleeding-edge technology, build a rich data asset, and create a culture of making data-driven decisions across the product lifecycle and the enterprise. Your goal is to find insights that shape product direction and unlock business value. You will complement all teams with analytic depth and rigor to shape our data for downstream analytics, conduct advanced analyses that measure impact, and build dashboards that expose data to our end users.
You will also help develop solutions that enable the delivery of performant and innovative advertising and marketing experiences across POM’s digital properties. While this role will focus on improving the advertising and sponsorships performance across the digital enterprise, this person will also be expected to wear multiple hats and contribute deeply to our other product verticals, including Marketing.
This is an ideal opportunity for a product manager with a technical background who is passionate about continuing to nurture their technical expertise while managing product delivery. The person who will thrive in this position loves all aspects of data and analytics: from wrangling and sanitizing poor digital hygiene to owning the instrumentation of analytics to leading implementation projects with engineers, to demystifying and explaining non-obvious insights to a spectrum of audiences who might lack technical savvy.
Data
Advertising
Marketing
Minimum Qualifications
Preferred Qualifications
Bonus points for
We are unable to sponsor or transfer a VISA for this position
Remote jobs that can be performed in Boulder, Colorado: Employees can expect to be paid a salary between $140,000 to $190,000. Additional compensation may include a bonus or commission. Other benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and many more. The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for this role, and may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors
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