Advertising Manager jobs in Florence, SC

Description

The Post and Courier - Pee Dee is seeking a highly motivated intern who has a desire to learn a variety of marketing strategies to help promote The Post and  Courier and the affliated brands associated with it. This is a hands on position and will provide experience in digital and event marketing.

RESPONSIBILITIES:

• Coordinate promotional opportunities to strengthen the position of The Post and Courier, events and product. Opportunities include in-person and virtual events and sponsorships throughout the state.
• Create and execute full marketing plans for a variety of campaigns.
• Strategize and execute paid digital media to increase awareness and drive leads and conversions.
• Coordinate the distribution of content across social media and the digital ad space based on the marketing strategy:
  • Conduct paid posts across the social accounts to optimize different marketing funnels.
  • Maintain and report on paid campaign status, including budget spend and results.
• Conduct e-mail marketing campaigns with the goal of increasing engagement and converting to digital subscriber.
• Photo organization and management of assets for the marketing department.
• Bring new engaging ideas and be willing to take on new challenges.
• Prioritize, manage time and meet multiple deadlines.
• Proactively stay ahead of industry best practices and trends through research, networking, training and education.
• Work collaboratively across departments.
• Perform other duties as assigned.

Requirements, minimum education level, and experience:

• Studies in journalism, marketing or related field, or equivalent work experience
• Ability to work independently remotely, if necessary, in a suitable workspace that meets safety guidelines
• Reliable access to internet service

Knowledge, Skills and Abilities:

• Self-starter with the ability to work independently and within a collaborative, team environment
• Background in HTML emails, video editing, graphics for use on the web and social media 
• Incredible attention to detail & capable of multi-tasking and coordinating several projects at once
• Ability to segment social media audiences
• Effective interpersonal and communication skills
• Excellent planning and organizational skills
• Effective project management skills
• Strong copywriting skills and the ability to communicate complex ideas
• Computer proficient with Microsoft Office and Adobe Software
• Ability to quickly learn and become proficient in new technology
• Ability to react to change productively and handle other essential tasks as assigned
• Positive, professional demeanor, strong work ethic, and passion for the position and its opportunities

Physical Requirements, Work Environment and Travel:

Regularly required to sit, stand and walk for long periods of time. The job requires reaching with hands and arms, bending and stooping; light to moderate lifting of 15-30 pounds. The job requires hearing, speaking and writing with close eye work on a computer screen.

The worker is generally subject to inside environmental conditions, which provide protection from weather conditions but not necessarily from temperature changes.

Local travel may be required occasionally.

Qualifications