Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description
***NEEDS TO BE LOCATED IN NC or VA******
DBC Next is growing and we are looking for a savvy Digital Advertising Account Executive to add to our team. DBC Next is a fast-growing Digital Marketing Agency who is bursting at the seams with clients. We pride ourselves in our startup-like atmosphere. Our culture is born out of our entertainment roots and is fun, creative, collaborative and ever changing.
Is digital marketing and advertising your passion? If you've got at least three-years of experience in digital marketing sales and are results-oriented, hard-working, ambitious, driven, self-starter we would like to meet you.
This position will be dedicated to prospecting new client opportunities and account management. Our digital capabilities include Custom Websites, Programmatic Display Ads, Connected TV/OTT, SEO, PPC, Social Media, Custom Video, Email Database Marketing, Targeted Audio and much more.
We are looking for an individual who can prospect and secure new business appointments individually as well as supporting existing sales staff on four legged calls as needed.
• Excellent time management skills to maximize sales opportunities
• A passion for, and strong understanding of digital advertising and helping clients find successful solutions based on their needs and objectives
• Strong communication, written, and organizational skills
• A strong desire to be successful and the tenacity to meet and exceed sales targets
• Experience with CRM
• Solid Compensation plan with the opportunity for income growth
• Opportunity to join an industry-leading digital marketing company
• Tremendous opportunity for growth and development
• Make an impact as a valuable member of a growing company
• A comprehensive benefits package which includes health, dental, vision and 401k
JOB TYPE: Full-time
Requirements
• Prospecting: 1 year (Preferred)
• Sales: 3 years (Preferred)
• Digital Marketing: 3 years (Preferred)
EDUCATION: Bachelor's degree or higher in a related discipline (preferred but not required).
LOCATION: NC and VA
DBC Next is a Division of Dick Broadcasting Co. Inc. of Tennessee provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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