Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The advertising & communications strategist is responsible for the development, execution and coordination of advertising and communications efforts for multiple divisions of Acadian Companies.
The communications strategist will become knowledgeable with the divisions’ products, services and branding, and serve as the liaison between the divisions and the corporate marketing department in order to meet advertising and communications goals and objectives.
The ideal candidate should have 3 years of relevant experience working in either an agency or in-house advertising, communications or marketing setting.
Regular Responsibilities and Tasks
The advertising & communications strategist is responsible for:
Working closely with divisional leadership, subject matter experts, and marketing and sales teams to align advertising and communications methods and strategies with the divisions’ specific marketing objectives.
Serving as the liaison between divisions and Acadian’s marketing department to manage the production of a wide range of advertising, collateral and communications projects and develop project schedules and timeframes.
Developing and executing content marketing through various platforms, including social media, websites and email campaigns.
Staying up to date with current marketing trends and changing platform standards.
Creating content for emails, brochures, website updates, publications, ads, newsletters, etc.
Creating content for and managing divisional social media channels.
Writing press releases and media advisories and following up with media outlets.
Assisting in developing storyboards, scripts and concepts for videos and commercials.
Planning and implementing events.
Working with our Communications Analyst to plan campaigns, review results and present the findings to divisions.
Completing other tasks assigned or requested by divisions and approved by the department manager and/or VP of Marketing.
Qualifications
The ideal candidate will possess:
Must have a B.A. or B.S. in marketing, communications or related field.
3 years of relevant experience working in either an agency or in-house advertising, communications or marketing setting.
Exceptional organizational and project management skills, including being comfortable with working on multiple projects at one time, and being able to prioritize assignments and ensure deadlines are met.
The ability to shift priorities and tasks based on the changing needs of the divisions.
The ability to work with the marketing department in order to manage and execute advertising projects within approved budgets and timelines.
Excellent verbal and written communication skills.
Ability to work both independently and collaboratively as required by tasks and assignments.
The knowledge and experience to provide strategic direction to meet the advertising, communications and marketing objectives of the division and the company.
The knowledge to determine the optimal placement and messaging platforms and methods to effectively promote a product or service.
Strong brainstorming skills to generate new ideas and deliver a proactive effort to advance the division’s advertising, communications and marketing efforts.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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