About RehabPath

RehabPath is a mission-driven company based in Madison, WI developing and operating recovery.com, which connects individuals with mental health and addiction recovery treatment providers. Our goal is to create the most comprehensive and efficient resources for individuals seeking treatment to connect with the providers for their specific situation. Started in 2017, we are growing rapidly and currently have customers in over 45 countries around the world.

RehabPath values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, race, religious beliefs, disability, sexual orientation or age.

Here’s why we need your help:

We are seeking a curious and analytical Advertising Performance Manager to review and analyze client performance on their ad campaigns. Performance managers play an important role in providing clear return on client investment in RehabPath, as well as building trust and developing relationships with advertisers on the RehabPath websites. In this role, you will be partnered with an account executive and be responsible for understanding the various levers we utilize to drive admissions for our advertising partners.

You will report to our Director of Customer Performance.

Here’s how you know you’re being successful:

You know you’re being successful when clients are so pleased with the ROI they receive from their ad campaigns that they renew and expand their budgets with RehabPath month over month. You will be responsible for supporting the account executive by providing metrics, insights and strategies for driving effective results for our advertising partners. Your curiosity will drive you to dig deeper into the data and be the authority for understanding what makes advertisers successful on our platform. You analyze various data sets and partner with your account executive to ensure that advertisers recognize the maximum value from their advertising spend and renew indefinitely as long-term clients. You will be called upon as the subject matter expert to present your findings directly to clients and internal stakeholders.

We’ll expect you to do things like these:

• Onboard new advertisers onto our platform which includes:
  • Leading and managing the onboarding process, including implementing and testing attribution set up.
  • Conducting in-depth client value discovery.
  • Understanding our clients differentiators and strengths and ensuring that these are reflected in their profile and communicated to the ad ops team.
  • Project managing the onboarding and measurably minimizing time to launch new accounts.
• Schedule and lead performance review meetings with clients looping in internal subject matter experts (SMEs) as needed.
  • Develop a deep understanding of each advertisers’ unique needs, differentiators, and KPIs including cost per admit, call volume and their ideal client profile.
  • Review advertiser KPIs and research any anomalies leveraging reporting platforms including Google analytics, Tableau, CRM data, and call tracking metrics.
• Identify and present budget expansion opportunities to the account executive and work as a team to develop strategies on expanding advertiser budgets.
• Monitor data leveraging Tableau and other data tools to analyze website traffic to identify inefficiencies in an advertiser’s media mix, as well as opportunities for ad placement & profile optimizations.
• Maintain and adjust advertiser profiles to optimize exposure across the site.
• Collaborate with our revenue operations, product and research teams to advocate for your advertising clients and provide suggestions for process improvements.
• Invest in your own learning and development in the domain of digital ad performance.

Compensation:

On Target Earnings: $64,000 - $105,268 (uncapped)

• Base Annual Salary Range: $40,000-$70,000
• Commission: $20,000 OTE (uncapped)
• Company Bonus Program: an additional 10% of base earnings paid out quarterly when the company meets its revenue target. A prorated bonus kicks in at 80% of revenue target and is uncapped.
• Dane County Housing Stipend: Currently $8,232/yr for 2024. We strongly value in-person work and collaboration at this exciting stage of our company’s growth, so for full-time employees living in Dane County we pay for half of your housing each month! This is based on the Fair Market Value of a 2BR Apt in Madison, which in 2024 is $1,372 according to rentdata.org. For 2024, you will see $686 additional added per month to your paycheck as long as you live in Dane County.

Job Requirements:

• A high degree of proficiency in generating reports and interpreting data.
• Experience utilizing Excel to combine & analyze data from various sources.
• Experience as a customer-facing representative.
• Having a natural curiosity that drives you to seek out a deeper understanding of questions that you encounter.
• Completed Bachelors or Associate degree preferred.

What we think will improve your chances of success:

• 2-5 years experience in a similar role.
• Previous experience working in an agency managing advertiser accounts.
• Experience in building reports in Google analytics or similar platforms.
• Experience in digital advertising.
• Experience in the behavioral health space.
• Experience in an analytical, data-driven role.
• Experience or ability to learn and competently multitask on several platforms including our Customer Relationship Management (CRM) system, Tableau, Excel, Asana and others.
• Demonstrated time management skills.
• Experience working with other Teams or Departments to define, monitor and improve Key Performance Indicators (KPIs) for the revenue team.
• Experience maintaining and updating customer data in SalesForce, HubSpot, Copper or a similar CRM platform.

Benefits and Perks:

• Medical, Dental and Vision insurance (100% of premiums paid for employees / 50% of premium paid for dependents)
• 401k with 100% company match up to 3% and 50% on the next 2%
• Short and long-term disability and basic life insurance provided
• Paid Parental Leave policy
• Flexible Hybrid and work from home policies
• Modern office in an historic downtown Madison building
• Housing Stipend given to all full-time employees living in Dane County - Currently $8,232/yr

Company Values:

We explain these in greater detail on our website. These aren't just words to us! We consistently use them as guidance to make decisions.

• Compassion
• Vulnerability
• Growth
• Joy
• Accountability
• Creativity

Interview Process:

1. We receive your application. Thanks! You'll get an email right away letting you know you're in our system.
2. If we feel there's good potential for us to work together, we'll reach out for a phone call. If not, we'll still send an email. You should hear from someone within 1 week of applying, either way.
3. During the initial phone screening we will provide additional details into the next steps in the interview process.