Advertising Manager jobs in Mckinney, TX
Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Recently Added Advertising Manager jobs
Social Advertising Manager
- LocalIQ
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Dallas, TX
FULL_TIME
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|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
The Social Ads Manager is responsible for the proper execution, maintenance, and overall service of high-value marketing campaigns that run as both standard and non-standard implementations within the LocaliQ portfolio of media products. These include Facebook, Instagram, Snapchat, and YouTube. This role is focused on paid media, not organic.
The core job function is to be ultimate owner of every campaign in their portfolio and ensure its success. Responsibilities include:
CAMPAIGN EXECUTION:
- The Social Ads Manager is responsible for taking on new campaigns and effectively launching the campaigns within departmental SLA’s.
- Proactively contact project stakeholders and keep them informed throughout the campaign build process.
- Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc.
- Review provided campaign parameters and make adjustments/recommendations to ensure the program’s success.
- Work within multiple systems and vendors to launch campaigns.
- QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.
- Own the campaign launch process end-to-end.
- The Social Ads Manager is responsible for regularly reviewing and tuning all campaigns within their book of clients.
- Perform monthly, deep-dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stakeholders.
- Make targeting, bidding, and creative changes as needed to ensure campaign success.
- Actively manage campaigns based on the KPIs that are most important to the client and other project stakeholders.
- Keep the campaign information up to date within the project management systems.
- Ensure spend data is regularly updated within the platform.
- Attend client calls on an ad-hoc basis serving as the subject matter expert to the project stakeholders.
- The Social Ads Manager is tasked with providing exceptional customer service to internal and external project stakeholders.
- Provide prompt and professional communication about accounts.
- Scope problems and provide clear dates of completion for tasks.
- Proactively communicate campaign problems and successes to stakeholders.
- Closely monitor and improve stakeholder relationships.
- Organize support resources when needed to resolve campaign problems.
- Manage daily workflows to ensure all tasks are completed within department SLA’s
- The Social Ads Manager is tasked with being the subject matter expert on all their campaigns.
- Develop comprehensive analysis of currently running campaigns.
- Highlights – what is performing well with the campaign?
- Lowlights – what areas of the campaign need improvement?
- Insights – what strategic recommendations and context can be given about the account?
- Leverage additional analytic tools when needed.
- Understand and implement analytic technologies such as tracking pixels, UTM strings, and conversion monitoring systems both proprietary and 3rd party.
- Go beyond basic campaign metrics to analyze campaigns within the overall context of the client’s marketing program.
- Be able to recommend budget increases and additional marketing tactics strategically and quantifiably within LocaliQ’s portfolio of media products.
- Produce ad-hoc reporting and client presentations.
- Maximize budget utilization for all accounts with an average utilization rate of at least 90%.
- Launch campaigns within 7-10 business days.
- Regularly monitor campaigns at 7-, 15-, and 21-day intervals.
- Performing deep dive campaign analysis every 30days within a campaigns cycle.
- Document this analysis within project management systems.
- Communicate insights to project stakeholders.
- Prevent any credits owned to clients due to campaign errors.
- Respond to email inquiries within 4 business hours and setting expectations for resolution of the issue.
- Produce end-cycle reports within 2 days of cycle completion.
- Provide highlights, lowlights, and insights for all campaigns.
- Delivery reports to DMC/ME’s.
- Follow daily workflow procedures.
- Check the Sales Force ticketing queue, Corp Portal performance reports, and write statuses.
- Identify necessary tasks for the day such as campaign launches, campaign updates, needed email responses.
#LI-LL!L1
#LI-Hybrid
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com. - 2 Days Ago
Social Advertising Manager
- LocalIQ
-
Plano, TX
FULL_TIME
- |Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA| Gannett Co., Inc. (NYSE: GCI) is a diversified media...
- 2 Days Ago
Advertising Entry Level
- Unlimited Advertising Group
-
Dallas, TX
FULL_TIME
- Our Company is one of the fastest-growing promotional event and advertising firms in the area. We are looking for individuals with a background in customer service to join our team!In this position yo...
- 1 Month Ago
Client Development Manager/Advertising Account Manager
- Publicis Groupe
-
Paris, TX
OTHER
- Description de l'entrepriseSouhaitez-vous travailler dans un environnement digital, dynamique et challengeant ? Le secteur du digital continue son évolution et CJ Affiliate suit cette tendance avec le...
- 7 Days Ago
Advertising Agent
- N2 - All Jobs
-
Coppell, TX
FULL_TIME
- As the nation’s leader in helping small to mid-sized businesses connect with new movers and locals, The N2 Company produces high-quality monthly magazines, targeted digital advertising, online media, ...
- 23 Days Ago
Advertising Agent
- The N2 Company
-
Coppell, TX
FULL_TIME
- As the nation’s leader in helping small to mid-sized businesses connect with new movers and locals, The N2 Company produces high-quality monthly magazines, targeted digital advertising, online media, ...
- 23 Days Ago
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0 Advertising Manager jobs found in Mckinney, TX area
Warranty Specialist 1
- Johnson Controls International
-
Apodaca, Nuevo León
- Johnson Controls is a global diversified technology and multi industrial leader serving a wide range of customers in mor...
- 4/26/2024 12:00:00 AM
Senior Systems Engineer (Australia), TS/SCI with Polygraph
- General Dynamics Information Technology
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- Manages systems professionals directly or through subordinate managers and offers leadership, coaching, and training. Ac...
- 4/25/2024 12:00:00 AM
Senior Systems Engineer (Australia), TS/SCI with Poly
- General Dynamics Information Technology
-
- Manages systems professionals directly or through subordinate managers and offers leadership, coaching, and training. Ac...
- 4/25/2024 12:00:00 AM
System Engineer JADOCS - Naples, Italy (Top Secret)
- General Dynamics Information Technology
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- System Engineer JADOCS - Naples, Italy (Top Secret) GDIT has an opportunity for a System Engineer supporting Joint Autom...
- 4/25/2024 12:00:00 AM
Service Technician BMS
- Johnson Controls International
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Cinisello Balsamo, Lombardia
- Obiettivo generale Le nostre tecnologie intelligenti BMS sono progettate per ascoltare ciò che un edificio sta dicendo s...
- 4/24/2024 12:00:00 AM
Project Engineer Service - Building Management Systems
- Johnson Controls International
-
Cinisello Balsamo, Lombardia
- Obiettivo generale Johnson Controls si impegna per favorire l’innovazione e lo sviluppo di soluzioni BMS ed integrate. L...
- 4/24/2024 12:00:00 AM
Client Engagement Manager - Retail Market
- Johnson Controls International
-
Cinisello Balsamo, Lombardia
- What will you do You will be responsible for providing program coordination, support and expansion for major customers a...
- 4/24/2024 12:00:00 AM
FIRE Sales Representative
- Johnson Controls International
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Cinisello Balsamo, Lombardia
- Obiettivo generale Nell’ambito dell’area SALES FIRE, finalizzata allo sviluppo di un business integrato di soluzioni ant...
- 4/24/2024 12:00:00 AM
About Mckinney, Texas
McKinney is a city in and the county seat of Collin County, Texas, United States. It is Collin County's second-largest city, after Plano. Part of the Dallas-Fort Worth metroplex, McKinney is about 32 miles (51 km) north of Dallas.
The Census Bureau listed McKinney as the nation's fastest-growing city from 2000 to 2003 and again in 2006, among cities with more than 50,000 people. In 2007, it was ranked second-fastest-growing among cities with more than 100,000 people and in 2008 as third-fastest. In the 2010 census, the city's population was 131,117, making it Texas's 19th-most populous city. T...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Advertising Manager jobs
$110,863 to $153,973
Mckinney, Texas area prices
were up 2.2% from a year ago
were up 2.2% from a year ago
What does an Advertising Manager do?
Advertising Manager in Greenville, SC
As liaisons between clients and an advertising agency, advertising managers are responsible for sparking interest among potential buyers for an organization to increase profitability.
December 20, 2019
Advertising Manager in Bangor, ME
You have an interest in creating, implementing and evaluating advertising campaigns.
November 30, 2019
Advertising Manager in Fort Collins, CO
Yet other types of advertising such as not-for-profit advertising and political advertising present special challenges that require different strategies and approaches.
November 10, 2019