Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Department/Group Overview:
The Revenue & Yield Management teams develop and guide the revenue strategy for multiple brands across the Disney Portfolio. The team models, measures, sets and executes these strategies by marketplace, in parallel with identifying consistencies across the business that will better inform cross portfolio packaging and sales.
Job Summary:
The Commercial and Sponsorship Scheduler will work collaboratively across Disney Advertising, Network Control, Programming and Technology to ensure accurate delivery and proper execution of all domestic network commercial logs as it relates to both media spots and sponsorship. Will help identify and recommend changes needed internally as it relates to business needs and strategy shifts.
Responsibilities and Duties of the Role:
Required Education, Experience/Skills/Training:
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