Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Hearst Connecticut Media Group (HCMG) is seeking a passionate Advertising Director in New Haven, CT. This is great opportunity to join a team of winning, competitive sales leaders that are forging a growth path within our 12 billion Dollar Company. This role is hybrid (3 days a week in office) and will require to office out of our New Haven, CT location.
If these apply, then check out these perks:
Training:
Hearst Connecticut Media Group is the leading news organization in the state, serving readers across all platforms through its news portfolio—including CT Insider, the Connecticut Post, New Haven Register, Danbury’s News-Times,Greenwich Time, Stamford Advocate, The Register Citizen, The Middletown Press, The NorwalkHour, Connecticut Magazine and more. With the largest news gathering team in the state, HearstConnecticut has a serious journalistic commitment to provide local, watchdog and investigative reporting that informs, educates and entertains the communities they serve. In addition to its journalism, the organization provides innovative, unique advertising and marketing solutions for local and regional businesses to grow and success.
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