Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description
As a Social and Content Strategy Manager at GH Advertising, you’ll help to determine the role of content strategy within larger agency efforts. Working closely with the creative team, you’ll translate and repurpose big ideas and concepts across owned and paid media efforts.
Responsibilities:
· Lead content strategy and implementation across assigned client accounts
· Work with the creative team to create and execute effective content ideas
· Develop content pillars and sub pillars as needed on key clients
· Create and manage content calendars that align with client objectives
· Drive the social strategy of clients, including the approach, content direction, and objectives
· Work closely with the creative team to develop strategy and create deliverables
· Manage and develop digital content such as social, blogs, emails, etc.
· Track trends and platform changes and incorporate into existing strategies
· Understand and employ SEO knowledge when producing content
· Collaborate with interactive and media teams to measure performance
· Monitor digital and social trends and identify relevant opportunities for key clients
· Stay current on strategic approaches and industry trends
Requirements
We’re looking for a Social and Content Strategy Manager with 5-7 years of experience. The ideal candidate will have exceptional writing skills and a knack for all things online. They are comfortable leading initiatives and can help grow the discipline at GH. This is a hybrid position located in our downtown Pittsburgh office.
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