Advertising Sales Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Sales Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Sales Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Sales Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Summary: Guide Book Publishing, founded in 1991, is an industry leader in publications serving the communication needs of non-profit organizations. We publish direct-mail advertising for 800 micro-communities (3-5 mile radius) in 24 states through community guides & directories. Our Advertising Account Executive position is designed for strongly self-motivated and strategic thinking individuals.
Every two to three weeks you will switch from one assignment to the next, where your job is to sell new direct-mail advertisements to businesses around a local area. We are looking for someone driven to observe how to best help that community’s businesses expand their customer opportunities through direct-mail advertising in our products.
As this is a remote full-time position, staying organized and focused, are a priority. Assignment materials are mailed to you and must be returned to the Post Office on completion. This position is 70% phone calls, emails, and video meetings; 20% researching potential customers; and the remaining 10% completing contracts. Basic computer skills of excel, scanning, emails, etc. is a must in this position.
Local assignments open the opportunity to make in-person visits to companies. In addition to the local assignments, opportunities exist for developing and maintaining large business accounts in your metro. Therefore, access to transportation is a must.
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The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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