Advertising Sales Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Sales Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Sales Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Sales Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Hearst Connecticut Media Group (HCMG) is seeking a passionate Advertising Director in New Haven, CT. This is great opportunity to join a team of winning, competitive sales leaders that are forging a growth path within our 12 billion Dollar Company. This role is hybrid (3 days a week in office) and will require to office out of our New Haven, CT location.
If these apply, then check out these perks:
Training:
Hearst Connecticut Media Group is the leading news organization in the state, serving readers across all platforms through its news portfolio—including CT Insider, the Connecticut Post, New Haven Register, Danbury’s News-Times,Greenwich Time, Stamford Advocate, The Register Citizen, The Middletown Press, The NorwalkHour, Connecticut Magazine and more. With the largest news gathering team in the state, HearstConnecticut has a serious journalistic commitment to provide local, watchdog and investigative reporting that informs, educates and entertains the communities they serve. In addition to its journalism, the organization provides innovative, unique advertising and marketing solutions for local and regional businesses to grow and success.
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