Advertising Sales Director jobs in Providence, RI

Advertising Sales Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Sales Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Sales Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Sales Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

Recently Added Advertising Sales Director jobs

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Assistant Director, Brand Marketing and Advertising
  • Community College of Rhode Island
  • Warwick, RI FULL_TIME

  • Department
    Marketing & Communications

    Position Category
    Staff - NonClassified

    About CCRI
    The Community College of Rhode Island is New England’s largest community college, and a nationally-recognized leader in catalyzing student success and achievement for recent high school graduates and returning adults alike.
    We provide affordable, open access to higher education, and we deliver on our mission to offer all students the opportunity to acquire the knowledge and skills necessary for intellectual, professional and personal growth.

    Diversity is our strength. We champion equity, and we celebrate, support and thrive on the diverse experiences, backgrounds, and perspectives that are represented across our four campuses.
    We strive to hire and retain culturally competent faculty and staff whose demographics are reflective of our diverse student body. To learn more about our employees’ values and what it means to work here, learn about our Guiding Principles here.

    Job Summary
    Serve as the primary marketing strategist and manager for the college’s strategic enrollment goals. Strategize, create, develop, implement, and manage targeted recruitment and retention campaigns that align with the college’s enrollment goals and strategic plan. Partner with Admissions and Enrollment Services on recruitment efforts and campaigns. Assist the Director of Marketing and Communications in development of marketing and advertising initiatives for the college. Strategize, create, develop, implement, and manage integrated marketing communications via traditional and digital technologies that support the recruitment and retention of students. Identify marketing challenges and opportunities, and recommend strategies for marketing college-wide efforts that serve to enhance and strengthen the college’s mission. Manage Social Media Coordinator and Videographer, and serve as lead creative director on all photography and video shoots to ensure alignment and cohesion with college brand and visual standards. Coordinate market research activities, and monitor marketing and branding data outcomes to ensure coordination of efforts. Work with the Marketing & Communications team and Information Technology staff to support electronic communications and marketing functions.

    Duties and Responsibilities
    • Strategize, create, develop, implement, and manage extensive, targeted recruitment and retention campaigns that align with the college’s strategic enrollment goals. Act as the point person for Enrollment Services in managing and coordinating weekly recruitment, retention and completion campaigns, including scheduling, marketing and messaging strategy, implementation and outcomes tracking that aligns with the college’s strategic enrollment goals. Partner with Admissions and Enrollment Services on recruitment efforts and campaigns.
    • Develop internal and external recruitment and retention advertising strategies and coordinate media buying with a focus on ROI analysis and increased student engagement. Lead creative development of advertising concepts and creative assets for multi-media projects, including traditional media channels (TV, radio, print, billboards) and new media platforms. Work with graphic designer in the development of visuals for advertising campaigns. Write marketing copy for both print and digital advertising. Lead on-time delivery of all creative assets to media buying partner.
    • Lead creative direction on all video and photography shoots to ensure alignment with the college’s brand and visual standards as well as project concept and goals.
    • Manage integrated marketing campaigns that positively increase the college’s brand and align with the college’s strategic plan. This includes creating targeted messages for internal and external stakeholders and utilizes communications tools such as segmented email marketing, social media, advertising, text messaging, the college’s website and use of on-campus digital channels.
    • Draft, create, and execute internal marketing campaigns, collateral, and messaging within the college. Serve as lead branding and marketing advisor for all departments within the college, with first priority for Enrollment Services and Admissions. Serve as project manager for all internal marketing and promotion requests that are received by the department.
    • Establish and maintain a consistent and effective college voice across all communications channels, including social media, the college’s website, collateral materials, advertising, and digital channels.
    • Creative modern, efficient marketing concepts and promotional activities that support key college initiatives, including fundraising opportunities, alumni engagement, and workforce development.
    • Develop campaign effectiveness strategies that maximize return on investment, increase student engagement, and yield data that can be applied to future campaigns.
    • Manage the development, strategy, and content of official college social media platforms to ensure quality, maximum exposure, and engagement. Manage Social Media Coordinator and review and approve all content and captions prior to posting. Identify new social media platforms, content, and tactics to remain current in the marketplace and up-to-date with trends. Continue to identify and provide solutions for posts that may cause concern as it relates to public relations, crisis communications, or dissatisfied members of the college community. Identify best practices for collecting and evaluating social media data to improve engagement and advertising opportunities.
    • Utilize thorough market research to identify new and effective ways to reach out and promote the college’s brand position to key audiences and stakeholders.
    • Coordinate video projects with college videographer. Write video scripts and storyboards. Identify, schedule, and prep subjects. Oversee production and post-production, including the editing process and approving final overall narrative.
    • Attend special programs and events as requested for public relations purposes. Serve as project manager for special events’ marketing needs, including but not limited to commencement, Opening Day, Professional Development Day, and Path Days.
    • Demonstrate a commitment to the philosophy and mission of a comprehensive community college.
    • Supervises full-time and part-time marketing staff, support staff, interns, and student workers.
    • Work collaboratively with others in a diverse and inclusive environment.
    • Other related duties as assigned.

    Minimum Requirements
    • Bachelor’s degree.
    • Minimum of five to seven years of full-time employment in marketing or communications.
    • Demonstrated experience in effective electronic communications; including the design and development of print and electronic marketing campaigns that include the use of leading edge technologies.
    • Demonstrated experience in the creative development of advertising concepts; corporate identify/brand design and marketing management
    • Demonstrated paid media-buying and social media experience
    • Demonstrated outstanding research, writing, editorial, and listening skills
    • Demonstrated effective communications skills including the ability to convey complex subject matter clearly and accurately
    • Demonstrated successful project management and superior organizational skills
    • Demonstrated ability to balance multiple priorities in a deadline-oriented environment

    Competencies and Desired Qualifications
  • 1 Day Ago
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P
Enrollment Specialist
  • Phoenix Marketing and Advertising Inc.
  • Providence, RI FULL_TIME
  • Job Overview:We are seeking a highly motivated and detail-oriented Enrollment Specialist to join our team. The Enrollment Specialist will be responsible for assisting individuals in the enrollment pro...
  • 30 Days Ago
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Director of Sales
  • Mahr Inc.
  • Providence, RI FULL_TIME
  • Mahr Inc., is part of the global Mahr Group and we are a leading manufacturer of industrial metrology equipment. Our innovative product portfolio includes handheld gauges, bench gauges and technically...
  • 6 Days Ago
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Director of Sales
  • Mahr Inc.
  • Providence, RI FULL_TIME
  • Mahr Inc., is part of the global Mahr Group and we are a leading manufacturer of industrial metrology equipment. Our innovative product portfolio includes handheld gauges, bench gauges and technically...
  • 6 Days Ago
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Director of Sales
  • Hampton Inn & Suites Providence/Smithfield
  • Smithfield, RI FULL_TIME
  • Overview Opportunity: Director of Sales Develop and execute strategic sales plans through direct sales, marketing, e-commerce channels, public relations, and community partnerships. Your Growth Path A...
  • 13 Days Ago
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I
Search Engine Advertising Manager
  • igus, Inc
  • Rumford, RI FULL_TIME
  • GENERAL DESCRIPTION: As a Search Engine Advertising Manager, you will work together with our Online Marketing and be responsible for digital offsite and SEA campaigns to attract new customers and incr...
  • 7 Days Ago
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0 Advertising Sales Director jobs found in Providence, RI area

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Dir- Marketing & Operations
  • Marriott
  • Providence, RI
  • Marriott Dir- Marketing & Operations Providence , Rhode Island Apply Now Additional Information Director of Marketing an...
  • 4/24/2024 12:00:00 AM
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C
Pharmacy Marketing - CMX - Senior Manager
  • CVS Health
  • Woonsocket, RI
  • Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to ever...
  • 4/24/2024 12:00:00 AM
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Director of Ticket Sales - Holy Cross Athletics
  • AEG
  • Worcester, MA
  • Position Title: Director of Ticket Sales Company: Peak Sports MGMT Location: Holy Cross Athletics (Worcester, MA) Compan...
  • 4/24/2024 12:00:00 AM
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A
Graphic Designer
  • Arrowmac
  • Pawtucket, RI
  • Job Description Job Description Do you dream in vibrant colors and think in innovative packaging solutions? We're lookin...
  • 4/23/2024 12:00:00 AM
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Zildjian Senior Graphic Designer
  • The Zildjian Company
  • Norwell, MA
  • Zildjian Senior Graphic Designer Norwell Marketing Job Type Full-time Description The Zildjian Company has been synonymo...
  • 4/21/2024 12:00:00 AM
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A
Director, Capture
  • Amentum
  • Providence, RI
  • Job Description Amentum is seeking a full-time **Capture Manager** to lead and support growth in its Critical Missions/S...
  • 4/20/2024 12:00:00 AM
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About Providence, Rhode Island

The Providence city limits enclose a small geographical region with a total area of 20.5 square miles (53 km2); 18.5 square miles (48 km2) of it is land and the remaining 2.1 square miles (5.4 km2) is water (roughly 10%). Providence is located at the head of Narragansett Bay, with the Providence River running into the bay through the center of the city, formed by the confluence of the Moshassuck and Woonasquatucket Rivers. The Waterplace Park amphitheater and riverwalks line the river's banks through downtown. Providence is one of many cities claimed to be founded on seven hills like Rome. The...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Advertising Sales Director jobs
$208,027 to $264,510
Providence, Rhode Island area prices
were up 1.6% from a year ago
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What does an Advertising Sales Director do?

Advertising Sales Director in Wichita Falls, TX
Advertising sales directors manage an advertising agency's sales team, leading the business-end of an agency.
February 09, 2020