Advertising Sales Director jobs in Saint Petersburg, FL

We are seeking an experienced Head of Advertising Products to oversee the development, launch, and product marketing of a unified product set that consists of print and digital advertising products for Valpak, Clipper Magazine, and LocalFlavor. The ideal candidate will have a minimum of 10 years of experience in the creation and management of diverse media products, with expertise in both print and digital response mediums.

Key Duties / Responsibilities:

• Lead the strategic development of advertising products for Valpak and Clipper Magazine, ensuring alignment with company objectives and market demands.
• Determine the best-in-class products that both companies can sell.
• Ensure that products work in harmony with our online platform, LocalFlavor to drive the highest ROI possible for our businesses.
• Oversee the entire product lifecycle, from ideation and development to launch and optimization, ensuring timely delivery and high-quality execution.
• Conduct market research and analysis to identify trends, competitive landscape, and customer needs, incorporating insights into product development strategies.
• Collaborate with cross-functional teams, including sales, marketing, and operations, to drive product adoption and revenue growth.
• Develop pricing strategies and packaging options for advertising products, maximizing profitability while meeting customer needs.
• Establish key performance indicators (KPIs) and metrics to measure product performance and effectiveness, providing regular reporting and insights to stakeholders.
• Stay updated on industry trends, emerging technologies, and best practices in advertising and direct marketing, integrating new innovations into product offerings.
• Manage relationships with external partners, vendors, and suppliers to support product development and delivery.

Education & Knowledge:

• Bachelor's degree in Marketing, Business Administration, or related field
• Demonstrated proficiency in project management, with the ability to prioritize and manage multiple initiatives simultaneously.
• Familiarity with digital display & CTV advertising platforms including DSP providers.

Experience / Skills / Abilities:

• Minimum of 10 years of experience in developing, launching, and marketing advertising products, with a focus on both print and digital mediums.
• Proven track record of success in streamlining products that deliver high value both online and offline.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable product strategies.
• Excellent communication and leadership abilities, with the capacity to influence cross-functional teams and senior stakeholders.
• Experience with direct marketing, advertising sales, local business product offerings, or media publishing industries.
• Experience with analytics tools, and CRM systems is a plus.

Physical Requirements / Working Conditions: Location preference for candidates in Tampa, FL, but remote work may be considered for exceptional candidates.

Employees are responsible for supporting and complying with internal and external audits, to include providing information, performing assigned tasks to ensure compliance, and preparing and maintaining evidence that key duties identified as internal controls have been performed. All employees are responsible for supporting and complying with safety and security policies to promote a healthy working environment.

Clipper Magazine is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, non-disqualifying physical or mental disability, national origin, protected veteran status or any other characteristic protected by law.

Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting the Human Resources Department