The New York State Division of the Budget (DOB) is seeking a highly skilled, creative, and dynamic communications leader to oversee its Communications and Public Affairs Office.
The Communications and Public Affairs Office is as an essential part of DOB and the Executive branch of New York State government, responsible for DOB’s strategic communications, high-level media relations, press and event management, growing public information streams, and innovative digital products.
The ideal candidate will have extensive experience in protecting, evolving, and promoting principals and organizations; exceptional written, oral, and interpersonal skills; and a track record of designing, managing, and executing creative and effective media relations, press strategies, and 360-degree communications activations, spanning earned, owned, and paid digital channels.
It is critical that this individual is self-motivated and able to work collaboratively across different specialties within DOB and throughout New York State to advance statewide objectives and support multi-agency programming and initiatives.
In addition to overseeing day-to-day communications activities, including working with and cultivating strong relationships with high-level reporters in top-tier local, State, and national outlets, serving as DOB’s primary internal and external spokesperson, and crafting media responses, press releases, and DOB/principal communications, this individual should also be able to maintain and expand DOB’s presence across all public information touchpoints including web/digital channels, social media channels, and spearhead creative marketing and brand-building efforts.
The individual must demonstrate an ability to distill complex policy objectives and curate content across all mediums and channels.
Responsibilities of the Director of Communications and Public Affairs would include, but are not limited to:
- Provide creative and visionary leadership to manage communications, press, and creative marketing functions in the office, including creating, managing, and executing against messaging priorities across all channels.
- Devise and execute high-level earned, owned, and paid driven strategies to elevate DOB’s work and leadership, including through press opportunities and Op-Ed/editorial development.
- Produce all external communications including press statements, releases, and responses.
- Cultivate and expand DOB’s presence across all public information touchpoints such as web, social media, and digital products.
- Work collaboratively with DOB subject matter experts to craft messaging and communication strategies to support public understanding of often complex or nuanced budget and policy initiatives.
- Serve as a catalyst for ideation and execution of new publications and products to make the work of DOB more familiar and accessible to the public.
- Work with teams throughout DOB to help produce clear, meaningful, insightful, impactful, and attractive data visualization products, such as charts, graphs, infographics and more, for various mediums such as print, web, presentation decks, and social media.
- Support the development of public-facing documents and products such as annual budget publications, quarterly updates, presentations and talking points.
- Create and promote social media communications to maintain a robust online presence, support transparency and advance public communication.
- Serve as spokesperson to represent DOB to the media and other public interfaces.