Art Director directs and develops the creative design and execution of visual communications to meet an organization's marketing or advertising objectives. Provides internal clients with design standards, tools, and guidance on communicating corporate image, branding, and identity. Being an Art Director leads the design and production operations of all visual elements including publications, infographics, and social content, that are deployed across digital, interactive and print. Stays current on latest trends. Additionally, Art Director develops a network of vendors, freelance artists, and designers to utilize for project support. Typically requires a bachelor's degree in art, graphic design or equivalent. Typically reports to top management. The Art Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an Art Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
An Art Director (AD) always has an extremely creative mind that can absorb visual trends and deploy them in fresh and exciting ways. AD is a driven and ambitious member of the Peregrine Market Access creative team with an eye for design and is responsible for utilizing your imagination to create original concepts and works of art which will be displayed in the healthcare space. The AD must exhibit a deep understanding of Peregrine departmental procedures, such as routing, print production protocols, stock imagery usage rights, etc. Daily responsibilities include working with minimal supervision and partnering with a copywriter to generate and execute original creative concepts from design through finished product. Work must adhere to client's marketing strategies and objectives and meeting deadlines within budget. The AD reports to a senior team member on the creative staff and assists that person on larger, more complex initiatives.
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