Associate Producer - Web implements assigned areas of a web or e-commerce projects. Coordinates schedules with internal and external content and development teams. Being a Associate Producer - Web oversees the financial expenditures on certain aspects of the project when working with vendors during design. Consults with business users and content providers regarding technical design issues, requests for modifications, and problem resolution. Additionally, Associate Producer - Web may require a bachelor's degree. Typically reports to a manager. The Associate Producer - Web supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Associate Producer - Web typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
Join our dynamic and innovative marketing and communications team as the Associate Director of Digital Marketing & Web Strategy. Reporting to the Chief Marketing Officer, the associate director leads digital marketing efforts, builds brand awareness, and implements a comprehensive web content strategy. In this position, you will develop and execute an integrated digital marketing plan across multiple channels and inquiry sources to align with strategic marketing and enrollment objectives. Alfred State's digital marking strategy, reporting, and continual improvement must produce an efficient and sustainable student acquisition model that also reinforces the overall university brand. You will manage external partners and internal stakeholders to ensure an integrated approach to cross-channel marketing and a consistent level of content quality. Your valuable work will allow ASC to reach and generate admissions leads for key audiences, including undergraduate, transfer, online, and international students.
You will be joining Alfred State College at a crucial and exciting time, as we embark on a comprehensive website redesign project. You will play a leading role in this important initiative, helping to re-envision and re-invigorate our most valuable marketing tool with a bold, new look and enhanced user experience. From research and development through launch, this project will be a great way to learn Alfred State and contribute with your digital skills. In 2024 we are also selecting an ad agency to launch a multi-year contract for advertising that will exceed a million dollars in spending. As a senior member of the marketing team, you will lead and collaborate with the creative and web teams to effectively leverage videos, blogs, publications, micro websites, podcasts, and other digital assets to drive lead generation, application volume, and conversion. A successful mix of advertising, organic reach, and a deep understanding of target audiences has led ASC to its current positive trends in enrollment. Leadership is now taking this opportunity to double down with more resources to continue the momentum.
Minimum education, skills, and abilities:
Preferred education, skills, and abilities:
Job Type: Full-time
Pay: From $63,000.00 per year
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Schedule:
Work Location: In person
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0 Associate Producer - Web jobs found in Rochester, NY area