Business Analytics Director jobs in Poughkeepsie, NY

We are seeking a dynamic and experienced individual to join our team as the Reporting, Analytics, Measurement, and Optimization Leader for our intent targeting cookieless advertising line of business. In this role, you will play a pivotal role in driving the success of our advertising campaigns by providing actionable insights, implementing robust measurement frameworks, optimizing campaign performance, and overseeing internal business analytics and revenue reporting.

Responsibilities:

• Develop and implement comprehensive reporting strategies to track the performance of advertising campaigns within a cookieless environment, including revenue reporting, ad impressions, click-through rates, and other key metrics.

• Utilize advanced analytics techniques to derive actionable insights from large datasets and identify opportunities for optimization, both in terms of advertising performance and internal business operations.

• Collaborate with cross-functional teams, including finance, sales, and operations, to define key performance metrics and ensure alignment with business objectives.

• Lead efforts to establish measurement frameworks that accurately capture the impact of advertising campaigns on key performance indicators (KPIs) such as revenue, profitability, and customer acquisition cost.

• Drive continuous optimization efforts to maximize campaign effectiveness and internal operational efficiency.

• Stay abreast of industry trends, emerging technologies, and regulatory changes related to privacy and data protection, and provide recommendations for adapting our strategies accordingly.

• Act as a subject matter expert on reporting, analytics, and optimization best practices, providing guidance and mentorship to junior team members.

Qualifications:

• Bachelor's degree in a relevant field such as statistics, mathematics, computer science, or a related discipline. Advanced degree preferred.

• Proven experience in digital advertising, with a focus on reporting, analytics, and optimization, as well as internal business analytics and revenue reporting.

• Strong proficiency in data analysis tools and programming languages such as SQL, Python, or R.

• Experience working with data visualization tools such as Tableau, Power BI, or Google Data Studio.

• Deep understanding of advertising technologies, including ad serving platforms, demand-side platforms (DSPs), and ad exchanges.

• Excellent communication skills with the ability to distill complex data into clear and actionable insights.

• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.

• Experience with privacy-focused advertising solutions and cookieless targeting technologies is a plus.