Business Analytics Manager jobs in Racine, WI

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers - such as Raid, Glade, Ziploc and more, in virtually every country around the world. Together, we are creating a better future - for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

Summary

As the Associate Manager of Media Analytics, you will be responsible for the development of data driven tools and services to aid in decision making and drive incremental value to SCJ. This role will interact frequently with senior stakeholders, requiring strategic capabilities, strong leadership, project management skills, influencing/communication skills, and exceptional collaboration.

Essential Duties and Responsibilities:

• Build Real-Time Media measurement capabilities through our Marketing Data Hub that help SCJ and agency partners optimize Media investments across channels
• Leading and supporting our efforts to pre-test marketing creative and operations against platform and brand guidelines to maximize effectiveness
• Lead the ongoing development of the SCJ approach for measuring retail media performance
• Evaluate impact of various marketing inputs to determine predictability of KPIs and measures
• Work closely with regional marketing analytics resources to understand insight gaps and opportunities
• Perform advanced data analysis to develop meta-learnings/best practices to apply to future Marketing campaigns
• Ongoing assessment of digital marketing analytics trends - execute test & learn projects to continuously advance our measurement capabilities
• Provide information and insights for leadership meetings and embed analytics tools directly into key business processes
• Identify and evaluate emerging vendors, tools, technology and tactics for appropriateness and opportunities for SC Johnson brands to drive business goals
• Evaluate and manage external resources in execution of projects, including agencies, developers, and other third-party partners. Partner with Procurement on the agency and third-party vendor negotiations

Required Skills / Experience / Competencies:

• Bachelor's degree
• 5 years of relevant experience

Preferred Skills / Experience / Competencies:

• Advanced Degree
• Experience with personalization deployment and audience measurements
• Experience working with an integrated and centralized set of marketing performance measures to drive insights and strategic opportunity identification
• Experience with a wide variety of solutions that provide various insight into the performance of media (e.g. Creative Pre-testing, A/B testing, Marketing Mix Modelling, Behavioral Science, Voice of the Consumer, Sales Lift, Brand Equity Tracking, Web Analytics, etc.)
• Experience leading & teaching Marketing Mix Analysis techniques
• Experience driving a multi-faceted, data driven learning agenda to optimize media investment
• Experience/exposure to CPG industry
• Proficiency in SQL, data analysis techniques and tools (Alteryx), data visualization tools (Tableau, Power BI)

• Strong analytic, problem-solving skills, sound judgment and financial acumen
• Ability to work effectively with cross functional and/or cross-agency teams and directly with executive levels
• Demonstrated project team leadership and development
• Proven track record of impacting business results
• Demonstrated skills in managing complexity, providing strategic insight and executional excellence
• Proactive self-starter
• Strong project management leadership skills
• Strong organizational and communication skills. Proven ability to work with agency partners as well as internal stakeholders
• Excellent consulting skills and ability to influence effectively
• Passion for innovation

Job Requirements:

• Full Time Employee
• Up to 10% travel

Better Together

At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to . All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.