CRM Program Director manages the Customer Relationship Management (CRM) enterprise initiative. Reviews CRM project proposals to determine costs, timeline, funding, staffing requirements and goals. Being a CRM Program Director requires a bachelor's degree in area of specialty. Typically reports to top management. The CRM Program Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a CRM Program Director typically requires 5+ years of managerial experience. (Copyright 2024 Salary.com)
Job Summary:
The Director, CRM and Retention Marketing is a highly strategic role that will lead iHerb’s customer retention & CRM efforts, working cross-functionally to drive our global customer retention strategy in close partnership with the marketing operations team, product teams, and international teams. The ideal candidate will have a passion for driving customer engagement, retention, and loyalty.
Job Expectations:
Knowledge, Skills and Abilities:
Equipment Knowledge:
Experience Requirements:
Generally requires a minimum of ten (10) plus years of digital CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce; experience with Iterable or similar CRM platform preferred.
Education Requirements:
Bachelor’s Degree or equivalent experience preferred.
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