About this Role

In this role, you will provide expertise and leadership to define and implement a data-driven customer relationship marketing strategy that successfully builds profitable, long-term customer relationships across all channels.

This position will report into and work with the VP of Lifecycle Marketing to provide direction for tools and technology to support the implementation and execution of the customer relationship marketing strategy and influence the strategic delivery of personalized user experiences working with product and technology teams. You will lead your team across Relationship Marketing channels, including email and push, as well as user journey initiatives that drive user acquisition and activation across Fandom's brands.

You Will...

• Drive user acquisition strategy and increase push marketing databases (email, web push, app push, etc)
• Develop and implement relevant push content and contact strategy and optimize targeting strategies to increase engagement, drive activation, and minimize user and list churn.
• Develop communications frameworks for each brand including brand onboarding, triggers, newsletters, and promotions.
• Build and demonstrate impact against a growth and profit model for the Fandom CRM program.
• Lead partnerships with internal teams to activate first-, second-, and third-party data and broaden the brand's consumer reach.
• Partner with internal teams such as Research & Analytics teams to understand user behaviors and develop user segments with anonymous and known user data to best support media activation for all of Fandom's brands.
• Understand and leverage the marketing tech stack and integrations and maximize application capabilities to execute and deliver engaging experiences and push marketing.
• Develop an annual roadmap to continually test, learn, and leverage customer targeting and lifecycle strategies to create a strong consumer value proposition across push marketing channels.
• Partner with Product Management teams to develop, test, and optimize strategies that improve user journeys, drive growth in user acquisition, and deliver relevant experiences.
• Partner with Data Science and Research & Analytics to identify long-term trends/predictive behaviors in engagement, activation, and repeat visits and work with Engineering teams to integrate any models and scores in marketing tools and platforms.
• Partner with B2B and Sales teams to identify and execute opportunities that drive monetization of push marketing channels.
• Work with multiple external agencies and stakeholders on complex projects to expand the brand's visibility to both professionals and consumers across owned and partner sites
• Embrace high-velocity data-driven test & learn culture; develop test strategy and backlog for channels; ensure tests are correctly designed and measured.

Team Management:

• Provide clear objectives and outcomes that enable the team to work independently to develop better customer experiences.
• Develop and promote an inspiring environment that values open and direct communication.
• Be an advocate for your team while creating opportunities to learn and grow.

You Have...

• 10 years of managing email/push/DM marketing and implementing large-scale CRM and personalization initiatives with 5 years of experience managing and developing teams.
• Commerce and editorial experience preferred.
• Experience evaluating, managing, and implementing 3rd party ESPs, Martech and CRM/personalization platforms.
• Ability to lead a cross-functional team in a matrixed environment.
• Success collaborating with product, engineering, brand and analytics teams.
• Excellent business judgment and strategic thinking.
• Strong track record of building and leading effective teams.
• Experience messaging to B2C audiences and partnering with B2B and sales teams.
• Experience managing Internet Marketing activities and knowledge of industry best practices, key agencies and service providers.
• Strong analytical thinking skills and a disciplined approach to measuring ROI of marketing investments.
• Experience in working with analytics teams on measurement, reporting, and testing.
• Enjoys working in a fast-paced environment and thrives in a company experiencing significant growth.
• BS/BA or equivalent experience required.

Benefits & Perks

• Salary Range = $114k - $198k
• Vibrant team culture, periodic team lunches and happy hour events
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with a start-up culture

About Fandom

Fandom is the world's largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom's Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.