CRM Targeted Marketing Campaign Manager jobs in Akron, OH

Summa Health Systems
Full Time, Benefit Eligible
1077 Gorge Blvd Akron OH 44310
*hybrid opportunity - 3 days/in-office*

Summary:
The Marketing Strategist develops and executes customer relationship management (CRM) marketing strategies, with a focus on enhancing customer engagement, loyalty, and retention. Leverages data-driven insights to optimize the customer journey, enhance communication strategies across various touchpoints, and ensure alignment with Summa Health's overarching marketing objectives.

Minimum Qualifications:

1. Formal Education Required:
a) Bachelor’s Degree in marketing, business, or a related field.

2. Experience & Training Required:
a) Three (3) years of CRM marketing experience.
b) Proficient in using CRM platforms and understanding of customer segmentation.
c) Familiarity with digital marketing channels, email and SMS marketing best practices.
d) Deployment and production of campaigns through digital (SMS and email) and traditional mediums (direct mail)
e) Ability to set-up and monitor direct response campaign tracking
f) Prior experience in Sitecore, Sitecore EXM/SendGrid (Email Experience Manager), Epic HER, Epic Cheers, Epic MyChart, SlicerDicer, and/or Hyro Chatbot tools are preferred

3. Other Skills, Competencies and Qualifications:
a) Strong analytical and data-driven decision-making skills.
b) Knowledge of GDPR, CCPA, and other relevant data protection regulations.
c) Excellent interpersonal and communication skills.
d) Ability to manage and prioritize multiple projects.
e) Team player with strong collaboration skills.
f) Adeptness in using marketing automation tools.
g) Understand the importance of customer privacy and data security.

4. Level of Physical Demands:
a) Sedentary: Exerts up to ten pounds of force occasionally and/or a negligible amount of force frequently.

Summa Health System is recognized as one of the region’s top employers by a number of third party organizations, including NorthCoast 99. Exceptional candidates gravitate to Summa because of its culture, passion for delivering excellent service to our patients and families commitment to our philosophy of servant leadership, collegial working relationships at every level of the organization and competitive pay and benefits.

The salary range on this job posting/advertising is base salary exclusive of any bonuses or differentials. Many factors, such as years of relevant experience and geographical location are considered when determining the starting rate of pay. We believe in the importance of pay equity and consider internal equity of our current team members when determining offers. Please keep in mind that the range that is listed is the full base salary range. Hiring at the maximum of the range would not be typical.

The salary range on this job posting/advertising is base salary exclusive of any bonuses or differentials. Many factors, such as years of relevant experience and geographical location are considered when determining the starting rate of pay. We believe in the importance of pay equity and consider internal equity of our current team members when determining offers. Please keep in mind that the range that is listed is the full base salary range. Hiring at the maximum of the range would not be typical.