CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
Job Summary
*Candidate Identified* The Manager Campaign & CRM Reporting and Analytics is responsible for reporting and analytics for the Customer Relationship Management (CRM), including all lifecycle campaigns and campaign marketing initiatives to our loyalty and non-loyalty customers. The role is responsible to own a diverse set of reporting, health, and analytics needs across email/push/SMS, CRM, and all components of customer marketing data. The role is responsible for understanding campaign performance, customer segmentation, customer engagement and growth by analyzing, measuring, and recommending actionable solutions. The work of this role incorporates KPI reporting, a/b testing design and analysis across various campaigns, customer segmentation, lift modeling, data modeling, and dash boarding (Tableau) - to discover strategic insights and guide decision making.
Duties and Responsibilities (other duties as assigned)
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