CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
McCormick & Company, Inc., a global leader in the spice, flavor, and seasonings industry, is seeking a full-time CRM Marketing Manager. This new hire will work in Hunt Valley, MD. The CRM Marketing Manager will report to a Director, Digital Communications.
McCormick & Company, Incorporated is a global leader in flavor with approximately 13,000 employees worldwide. As a Fortune 500 company with over $5 billion in annual sales across 160 countries and territories, we manufacture, market, and distribute spices, seasoning mixes, condiments, and other flavorful products to the entire food industry including e-commerce, retail,food manufacturers and foodservice businesses. Our most popular brands include McCormick, French's, Frank's RedHot, Stubb's, OLD BAY, Lawry's, Zatarain's, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane, and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick. Our Purpose is "To Stand Together for the Future of Flavor and our Vision is "A World United by Flavor—where healthy, sustainable and delicious go hand in hand."
As a company recognized for its exceptional commitment to employees, McCormick offers a wide variety of benefits, programs, and services. Benefits include, but are not limited to, tuition assistance, medical, dental, vision, disability, group life insurance, 401(k), profit sharing, paid holidays, and vacations.
McCormick & Co.’s North American Marketing Excellence team is looking for a motivated, self-driven CRM Marketing Manager who will support the development, rollout and execution of CRM and email marketing strategies. The candidate will thrive in a fast-paced, marketing and digital-focused environment. The position reports to the Director, Digital Marketing and is part of a digital structure that supports North American content development, production and digital experiences for McCormick’s consumer brands and industrial businesses.
Responsibilities: • Drive strategy, execution, and performance of consumer/customer engagement for CRM marketing program, including acquisition, activation, and retention.
Qualifications: • Bachelor’s Degree - Marketing, Communications, Information Technology • 5-7 years of experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing, preferably in CPG environment • Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teams
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McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
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