TITLE: CRM Digital Marketing Manager
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT
WorldLink:
WorldLink
is a rapidly growing information technology company at
the forefront of the tech transformation. From custom
software development to cloud hosting, from big data
to cognitive computing, we help companies harness
and leverage today’s most cutting-edge digital
technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to
dream and do. These are just a few words that describe
what life is like at WorldLink. We embrace a culture of
experimentation and constantly strive for improvement and
learning.
We take
pride in our employees and their future with continued
growth and career advancement. We put TEAM first. We are a
competitive group that like to win. We're grounded by
humility and driven by ambition. We're passionate, and
we love tough problems and new challenges. You don't
hear a lot of "I don't know how" or "I
can't" at WorldLink. If you are passionate about
what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a
non-bureaucratic startup cultural environment, WorldLink may
be the place for you.
For more
information about our craft, visit
https://worldlink-us.com
.
WHO
we’re looking for:
We are
looking for a CRM Digital Marketing Manager who will be responsible for being an email marketing subject matter expert building
relationships with cross-functional teams to influence, drive sales and build
breakthrough CRM programs. You will manage best in class CRM programs, including
development of test and learn activations, applying learnings to future
activations, audience management and a keen eye for detail and quality
assurance. You must be comfortable working in a fast-paced environment with a
willingness to rapidly pivot when the business requires doing so. You must posses the vision to identify new opportunities
throughout the consumer engagement journey to grow awareness, engagement and
conversion. You must be able to manage internal
stakeholders across the organization, and be agile to influence and collaborate
across other vertical teams in a highly matrixed environment. Willingness to
partner with Senior Manager to execute day-to-day management of CRM channel
across Home Entertainment (HE) categories.
Role
and Responsibilities:
- Manage day-to-day CRM communications calendar and
execution across all Home Entertainment categories.
- Analyze
post campaign performance.
- Align
CRM creative across HE teams to create fit-for-purpose, consumer-centric copy
& content to impact the HE business driving traffic to the .com site, yield
conversions and being mindful of consumer journey phase and intent.
- Partner
with corporate marketing team, adhering to governance council processes,
ensuring all documentation is complete so Home Entertainment campaigns are
prioritized in the waterfall among other categories and receive a fair share of
voice within the email channel.
- Manage
execution of CRM campaigns via JIRA tickets with agency partners ensuring clear
communication and prompt response time to ensure campaigns are sent on time and
as intended.
- Explore
new ideas to find process efficiencies and offer forward-thinking solutions.
- Setup briefs and manage tickets in JIRA to execute CRM
programs in collaboration with agency partners.
- Manage
weekly inputs to governance council including campaign briefs, creative and
post campaign analysis.
- QA
and provide clear feedback on email proofs across multiple devices.
- Understand
key product RTBs and nuances between models.
- Understand
audience segmentation, data science modeling and developing campaign audiences
within a proprietary tool.
- Manage
agency outputs for CRM creative including ensuring creative aligns to brief,
test plan is actionable, test and URL matrix is accurate.
- Partner
with Digital team members to understand work streams for the .com site, social and paid
media to ensure cohesive messaging and best landing experiences for email
communications.
- Collaborate
with IMC and PM teams for creative feedback.
- Clearly
communicate stakeholder feedback to agency partners.
- Share
key activity updates as contributor of the weekly CRM share-out.
Required Experience and Education:
- 5 years of experience in engineering both client and
server software.
- 5 years of experience with Data Modeling in Big Data
environments and have worked on massive structured/unstructured datasets before.
- Bachelor's Degree in Computer Science, Engineering, or
related field.
- Knowledge
of CRM principals and best practices as well as basic understanding of Adobe
campaign manager, JIRA/Confluence and other data audience management
systems.
- High
proficiency of Microsoft Office is required with an emphasis on quantitative
analysis (Excel) and the creation of presentations (PowerPoint).
- Strong
analytical and quantitative skills including the ability to analyze reports,
campaign performance and synthesize recommendations.
- Knowledge
of how to use Adobe XD and/or Figma is recommended.
Necessary Skills and Attributes:
-
Self-motivated
individual with the ability to thrive in a team-based or
independent environment.
- Detail-oriented with strong
organization skills.
- Ability to work in a
fast-paced environment.
- Limited supervision
and the exercise of discretion.
- Strategy and business acumen.
- Desire to learn and contribute.
- Great
collaborator and strong communication skills.
- Ability to plan and organize to manage multiple campaigns and work streams at one time.
- Attuned
to a results-oriented culture.
Physical Demands:
The
physical demands described here are representative of
those that must be met by contract employee to
successfully perform the essential functions of this
job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
While
performing the duties of this job, the contract employee is
occasionally required to stand, clean, crawl, kneel, sit,
sort, hold, squat, stoop, stand, twist the body, walk, use
hands to finger, handle, or feel objects, tools or
controls, reach with hands and arms, climb stairs or ladders
and scaffolding, talk or hear, and lift up to 20 pounds.
Specific vision abilities required by the job include
ability to distinguish the nature of objects by using the
eye. Operate a computer keyboard and view a video display
terminal between 50% - 95% of work time, including prolonged
periods of time. Requires considerable (90% ) work utilizing
high visual acuity/detail, numeric/character distinction, and
moderate hand/finger dexterity.
Performs
work under time schedules and stress which are normally
periodic or cyclical, including time sensitive deadlines,
intellectual challenge, some language barriers, and project
management deadlines. May require working additional time
beyond normal schedule and periodic travel.
WHAT
we’ll bring:
During
your interview process, our team can fill you in on all the
details of our industry-competitive benefits and career
development opportunities. A few highlights
include:
-
Medical
Plans
- Dental
Plans
- Vision Plan
- Life &
Accidental Death & Dismemberment
- Short-Term
Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity
Theft Protection
- 401(k)
WHAT
you should know:
Our
success begins and ends with our people. We embrace
diverse perspectives and value unique human
experiences. WorldLink is an Equal Employment
Opportunity and Affirmative Action employer. All employment
at WorldLink is decided on the basis of
qualifications, merit, and business need. We endeavor
to continue our footprint as a diverse organization by
highlighting opportunities for all people. WorldLink
considers applicants for all positions without regard to
race, color, religion or belief, sex, (including pregnancy and
gender identity), age, national origin, political affiliation,
citizenship status, marital status, military/veteran status,
genetic information, sexual orientation, gender identity,
physical or mental disability or any other characteristic
protected by applicable laws. People with disabilities who need
assistance with any part of the application process should
contact us.
This
job description is designed to cover the main responsibilities
and duties of the role but is not designed to be a
comprehensive list of all.