CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
Accent Consulting seeks an ambitious and analytical Marketing Campaign Manager to stimulate our marketing campaigns, fortify our search engine rankings, and proficiently manage our CRM platform. This position plays an integral role in boosting our recognition across multiple regions while adhering to our objective of enhancing business profitability and productivity via technology.
As the Marketing Campaign Manager, you will be responsible for creating, executing, monitoring, and optimizing our extensive marketing campaigns. This role demands a detail-oriented expert who can use analytic tools to assess campaign results, identify trends, and apply this knowledge to drive strategic marketing decisions. Your contribution will be vital in expanding our client base.
Responsibilities:
> Plan, execute, and coordinate direct mail marketing campaigns aimed at promoting the company's services across various regions.
> Conduct thorough SEO audits and devise insightful strategies to strengthen our online presence and rankings across major search engines.
> Harness the functionality of our CRM software to manage interactions, track leads, streamline communication and analyze customer information for better decision-making.
>Periodically monitor our direct mail, SEO, and CRM effectiveness through consistent data analysis and reporting.
> Participate in the establishment of marketing budgets, ensure cost efficiency and report on ROI.
> Coordinate with cross-functional teams to align marketing strategies with broader business goals.
> Carry out market research and competitor analyses to identify opportunities for growth and expansion.
> Generate comprehensive, actionable reports on campaign performance, customer engagement, market trends, and SEO results.
About Accent Consulting:
Accent Consulting is a leading provider of Professional IT services for businesses. We are a 20 year Managed Services Provider, headquartered in Lafayette, Indiana, that specializes in Managed IT, Co-Managed IT, Cyber Security, Cloud Services, Software Development, and Technology Consulting. We are a fast-growing company that is committed to being the primary resource for technical consultation in our region!
> Bachelor’s degree in Marketing, Business, or a related field.
> A minimum of 3-5 years of experience in direct mail marketing, SEO, or CRM management.
> Proven expertise in the development and implementation of potent marketing and SEO strategies.
> Proficiency in CRM platforms, Google Analytics, and other marketing-related digital tools.
> Robust written and oral communication skills, with a flair for persuasive messaging.
> Proactive, creative thinker with the capacity to work independently and collaboratively.
> Exceptional organizational skills, including the ability to handle multiple projects simultaneously.
> Proven record of meet deadlines and delivering results in a fast-paced environment.
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