CRM Targeted Marketing Campaign Manager jobs in Lawrence, MA

Key Responsibilities

• Provides leadership to managers and professional staff that builds and leads effective marketing and cross-functional teams
• Develops broad and comprehensive business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share.
• Apply broad and comprehensive knowledge to recommend investment decisions for new product development
• Conducts broad and comprehensive competitive analysis for specific products or product lines.
• Applies broad and comprehensive knowledge to establish pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions.
• Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
• Demonstrates broad and comprehensive understanding of technical and business environment. Develops and articulates strategies to meet business objectives.
• Manages the Field support to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration.

Functional Knowledge

• Demonstrates comprehensive understanding of concepts and principles within own job family and knowledge of other related job families

Business Expertise

• Applies in-depth understanding of how own discipline integrates within the segment/function

Leadership

• Manages multiple related teams, sets organizational priorities and allocates resources

Problem Solving

• Identifies and resolves complex technical, operational and organizational problems

Impact

• Impacts the business results of a team or area by supporting and funding of projects, products, services and/or technologies and developing policies and plans

• Guided by business unit, department or sub-functional business plans

Interpersonal Skills

• Influences others internally and externally, including senior management

Position requires understanding of Applied Materials global Standards of Business Conduct and compliance with these standards at all times. This includes demonstrating the highest level of ethical conduct reflecting Applied Materials' core values.

Qualifications

Education:

Skills:

Certifications:

Languages:

Years of Experience:

Work Experience:

Additional Information

Time Type:

Employee Type:

Travel:

Relocation Eligible:

U.S. Salary Range:

The salary offered to a selected candidate will be based on multiple factors including location, hire grade, job-related knowledge, skills, experience, and with consideration of internal equity of our current team members. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.

For all sales roles, the posted salary range is the Target Total Cash (TTC) range for the role, which is the sum of base salary and target bonus amount at 100% goal achievement.

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.