CRM Targeted Marketing Campaign Manager jobs in Longview, TX

CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)

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Marketing Manager
  • Heaton Eye Associates
  • Tyler, TX FULL_TIME
  • About the Practice:
    Heaton Eye Associates has been serving East Texas vision needs for more than 40 years, with three locations offering state-of-the-art technology and services, including primary vision care, pediatrics, oculoplastic, glaucoma, cosmetic, and world-class laser surgery. Recently, Heaton Eye was named Best Place in East Texas to have LASIK by Tyler Morning Telegraph readers. Our dedicated physicians strive to enhance the quality of our patient's lives by providing reassurance, improving and maintaining vision, and preventing blindness through treatment and education.

    About the Area:
    Our East Texas locations in Tyler, Longview and Athens offer year-round activities the entire family can enjoy. In Longview, you can experience Texas' rich history and culture. Tyler is surrounded by 25 prime sporting lakes, offering wonderful opportunities for fishing and boating. In the spring, Tyler residents enjoy the colorful spring flowers. Athens, whose tagline is Hamburgers-Heritage-Texas, has the charm of a small, southern town while still retaining many qualities of a larger city and is home to the East Texas Arboretum and Botanical Society.
    Job Summary and Responsibilities:
    The marketing manager will oversee the day-to-day marketing department duties and activities. Collaborate with the business team to uncover insights for developing marketing and branding strategies for existing and new patients. Understand key performance metrics and tracking tools for marketing research, forecasts, competitor analyses, campaign results, consumer trends, and translate results into actionable insights for the marketing team. 
    Experience:
    Minimum of 5 Years of experience in marketing, with a focus on ophthalmology or healthcare industry preferred.    
    Certification/Licensure:
    None Required  
    Education:
    Bachelor's degree (or equivalent) in Marketing, Advertising, or Communications. 

    Responsibilities:
     
    • Develop comprehensive marketing strategy to drive marketing campaigns, promotions, and advertising initiatives to attract new patients and drive patient engagement. 
    • Provide leadership, mentorship, and guidance to the marketing team, fostering a culture of creativity, collaboration, and excellence. 
    • Manage the company's online presence, including websites content, search engine optimization (SEC), and social media platforms to enhance visibility and engagement. 
    • Manage relationships with vendors that support marketing efforts. 
    • Collaborate with internal stakeholders, including physicians, operations team, and executive leadership, to ensure alignment and integration of marketing efforts with overall business objectives. 
    • Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company. 
    • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of the marketing initiatives and make data-driven recommendations for optimization. 
    • Develop and manage marketing budget, forecasts, and ROI analysis to ensure efficient allocation of resources and maximize return of investment. 
    • Create and maintain a successful brand and image that attracts customers to the services offered. 
    • Represent the company at industry events, conferences, and networking opportunities to build relationships and enhance brand visibility within the community. 
    Required skills and qualifications:  
    • Successful track record in senior marketing role and campaign creation.
    • Excellent leadership, communication, and decision-making skills. 
    • Experience in digital and print marketing, content marketing, and social media marketing. 
    • Proven ability to plan, create and manage budgets. 
    • Proven ability to create a strategic marketing plan. 
    • Proven ability to conduct analytical and insight reporting. 
    • Proven track record of developing and implementing successful marketing strategies that drive business growth and achieve revenue targets. 
    • Strong understanding of digital marketing tactics, including SEO, SEM, social media, email marketing, and content marketing.
    • Excellent analytical skills with the ability to interpret data, analyze trends, and identify actionable insights.
    • Demonstrated leadership abilities with experience leading and motivating cross-functional teams. 
    • Exceptional communications skills, both written and verbal, with the ability to effectively present ideas and influences stakeholders at all levels. 
    • Creative thinker with a passion for innovation and continuous improvement. 
    • Detail-oriented, organized, and able to manage multiple projects simultaneously in a fast-paced environment. 

    Preferred skills and qualifications: 

    • Ophthalmology knowledge.
    • Proficiency with HTML, content management systems, and design software. 
    • Established a roster of media and PR contacts.
    • Desire to grow professionally through ongoing education.
    Benefits:  
    • Affordable Health and Dental
    • Vision Care
    • Life Insurance
    • PTO
    • 401K
  • 7 Days Ago

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Technical Marketing Manager
  • EG4 Electronics
  • Sulphur, TX FULL_TIME
  • Job Description As the Technical Marketing Manager for the solar industry, you will be responsible for understanding and advocating for our customers, shaping and then executing our marketing strategi...
  • 18 Days Ago

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Email Marketing Manager
  • SIGNATURE SOLAR LLC
  • Sulphur, TX FULL_TIME
  • Location: Sulphur Spring, Tx (Hybrid Schedule) Job DescriptionDo you have a knack for getting the right emails into the right inboxes at the right times? Do you live to see those open and click-throug...
  • 18 Days Ago

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Longview, TX FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 22 Days Ago

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Marketing and Communications Manager
  • CASA for Kids of East Texas
  • Tyler, TX FULL_TIME
  • The Marketing and Communications Manager plays a pivotal role in enhancing the online presence of CASA for Kids of East Texas and engaging the community. This individual will manage various digital pl...
  • 9 Days Ago

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Solar Technical Marketing Manager
  • SIGNATURE SOLAR LLC
  • Sulphur, TX FULL_TIME
  • Location: Sulphur Springs, Tx (Hybrid Scheduled) Job DescriptionAs the Technical Marketing Manager for the solar industry, you will be responsible for understanding and advocating for our customers, s...
  • 10 Days Ago

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0 CRM Targeted Marketing Campaign Manager jobs found in Longview, TX area

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RN Lead, Registered Nurse Lead - Specialty Cardiology
  • Christus Health
  • Longview, TX
  • Description Summary: Supports and coordinates day-to-day activities of nursing personnel in patient care units, provides...
  • 4/26/2024 12:00:00 AM

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Echocardiogram Technician Registered - Cardiology Non-Invasive - PRN
  • Christus Health
  • Longview, TX
  • Description Summary: Position requires considerable technical ability, experience and judgment to perform cardiovascular...
  • 4/26/2024 12:00:00 AM

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Physician - Cardiology
  • Christus Health
  • Longview, TX
  • Description CHRISTUS Trinity Clinic, home to one of the largest multispecialty groups in Texas, is seeking a Non-Invasiv...
  • 4/26/2024 12:00:00 AM

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Physician - Internal Medicine
  • Christus Health
  • Longview, TX
  • Description CHRISTUS Health is seeking a board certified or board eligible Internal Medicine Physician to join an establ...
  • 4/26/2024 12:00:00 AM

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Np/Pa - Pass
  • Christus Health
  • Longview, TX
  • Description Summary: Enjoy a balanced professional and personal lifestyle that includes: Malpractice Insurance Competiti...
  • 4/26/2024 12:00:00 AM

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Brand Marketing Associate
  • HAI Connections
  • Longview, TX
  • We are searching for a motivated Brand Marketing Associate to join our sales and promotional marketing department. The B...
  • 4/24/2024 12:00:00 AM

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Sales Representative - Facility Services
  • Cintas
  • White Oak, TX
  • **Requisition Number:** 169727 **Job Description** Cintas is seeking a Sales Representative - Facility Services to focus...
  • 4/23/2024 12:00:00 AM

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Account Director I - Enterprise TX
  • Lumen
  • Mount Enterprise, TX
  • About Lumen Lumen connects the world. We are igniting business growth by connecting people, data and applications quickl...
  • 4/22/2024 12:00:00 AM

Longview is the forty-fifth largest city in the state of Texas. The city is mostly located in Gregg County, of which it is the county seat; a small part of Longview extends into the western part of neighboring Harrison County. Longview is located in East Texas, where Interstate 20 and U.S. Highways 80 and 259 converge just north of the Sabine River. According to the 2010 U.S. census, the city had a population of 80,455. The estimated population in 2017 was 81,522. Longview is the principal city of the Longview metropolitan statistical area, comprising Gregg, Upshur, and Rusk counties. The popu...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for CRM Targeted Marketing Campaign Manager jobs
$95,361 to $140,563
Longview, Texas area prices
were up 1.2% from a year ago

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