CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
Job Summary: This position coordinates all training needs and addresses any technical issues experienced by system users. The Customer Relationship Management (CRM) & Marketing Analyst creates best practices, FAQs, and system training materials specific to the use of the CRM system and, with assistance from sales and product support teams, will be responsible for the accuracy of the data.This position will also support all Marketing activities.
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