CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
The Marketing manager will play a pivotal role in driving marketing strategies, enhancing customer relationships, and optimizing campaign performance. Your responsibilities will span across CRM, campaign performance analysis, and customer & prospect initiatives in direct mail and email. We're seeking a dynamic individual who can blend strategic thinking with hands-on execution to achieve business goals. The manager will be the team's SME for all things CRM and will collaborate with the team to deliver on performance goals. This position has a heavy emphasis on building campaign audiences, executing data files, and interpreting campaign results. This position must know how to leverage data and triggers that will shape effective campaigning. This role is also responsible for managing the team's operating plan to achieve the expected results within the specified budget and scheduling needs. The Manager will establish process excellence that includes best practices and latest & greatest methods for marketing programs.
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