CRM Targeted Marketing Campaign Manager jobs in Parkersburg, WV

As an Email Marketing Manager, you will be responsible for overseeing the strategy, planning, development, execution, and analysis of email and SMS/MMS marketing campaigns. You will play a pivotal role in driving engagement, conversion, and retention through strategic email communication. The ideal candidate will possess a blend of creativity, analytical skills, and technical proficiency to optimize email marketing efforts effectively.

ESSENTIAL FUNCTIONS

1. Campaign Strategy:

• Develop and execute comprehensive email and SMS marketing strategies aligned with organizational goals and marketing objectives.
• Collaborate with cross-functional teams to integrate campaigns with broader marketing and promotional initiatives.
• Segment email lists based on demographics, behavior, and other relevant factors to personalize content and maximize engagement.
• Work with ESP partners and company stakeholders to identify new campaign opportunities using ESP technologies.

2. Content Development and Optimization:

• Create compelling, relevant, and targeted email content, including copy, visuals, and calls-to-action.
• Conduct A/B testing on various elements of email campaigns (subject lines, content, layout, etc.) to optimize performance and drive key metrics such as open rates, click-through rates, and conversions.
• Continuously refine content strategies based on data-driven insights and industry best practices.
• Work closely with the Woodcraft Creative Team to develop engaging and performing graphics.

3. Email Automation and Workflow Management:

• Utilize ESP automation tools and work with our partners to set up and manage automated email campaigns, drip sequences, triggered emails and SMS or MMS campaigns.
• Develop and maintain email marketing calendars, schedules, and workflows to ensure timely deployment and optimal campaign performance.

4. Performance Tracking and Analysis:

• Monitor and analyze key email marketing metrics, such as deliverability, engagement, conversion rates, and ROI.
• Generate regular reports on campaign performance, providing actionable insights and recommendations for optimization.
• Implement tracking mechanisms and attribution models to measure the impact of email marketing efforts on overall business objectives.

5. Compliance and Deliverability:

• Ensure compliance with relevant regulations (e.g., CAN-SPAM, GDPR) and best practices for email marketing.
• Monitor email deliverability and reputation metrics, proactively addressing any issues that may affect inbox placement and sender reputation.

6. Continuous Learning and Innovation:

• Stay abreast of emerging trends, technologies, and best practices in email marketing.
• Experiment with new approaches, tools, and techniques to enhance the effectiveness and efficiency of email campaigns.

7. Store Training, Support and Development:

• Train and support franchisee and corporate store managers and RFCs on the use of our ESP (Listrak).
• Offer guidance and instill a culture of proper email use and industry best practices.
• Work with the Creative Team to develop useful and performing creatives and templates for store use.
• Communicate with stores about monthly email marketing plans, changes to the program, improvements and any marketing email or SMS-related happenings relevant to their business.

JOB SPECIFIC COMPETENCIES

• Proficiency with email marketing platforms (e.g., Listrak, Bronto, Mailchimp, Constant Contact, Klaviyo or similar) and/or other marketing automation tools.
• Excellent copywriting and content creation skills, with an ability to craft engaging, persuasive messaging.
• Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions. Knowledge of how to use GA4, SEMrush, GSC or similar analytics tools a strong plus.
• Familiarity with HTML/CSS and email design best practices is a plus.
• Should know how to use Microsoft Office products (Word, Excel, Outlook)
• Experience with Adobe CS applications a plus (Photoshop, Illustrator, InDesign, Dreamweaver)
• Detail-oriented, with a focus on quality and accuracy in all aspects of campaign execution.
• Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.
• Effective communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• Proven experience in email marketing, with a strong track record of designing and executing successful campaigns.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Experience level:

• 3 years

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Parkersburg, WV 26105: Relocate before starting work (Required)

Work Location: In person