CRM Targeted Marketing Campaign Manager jobs in Poughkeepsie, NY

Job Title

Job Description

About Your Role:

Dotdash Meredith is seeking a Marketing Manager to join our Lifestyle team, contributing to the category strategy for our Automotive vertical. In close partnership with the Lifestyle Sales team, you will manage the pre-sale process and play a strategic role in driving revenue growth with advertising partners. This position reports to the Associate Director, Marketing on the Auto vertical.

About Your Contributions:

• Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for Automotive advertising partners

• Vertical Strategy: Collaborate to market and package brand positioning, brand franchises, and sellable opportunities from Dotdash Meredith's world-class brands

• Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly

• Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals effectively communicate our unique value proposition

• Sales Partnership: Develop strong relationships with the sales team to become experts on their business; provide support on client calls, as needed

About You:

• 3 - 5 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Automotive Category a plus

• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)

• You're an excellent communicator, who remains poised under pressure and can tailor messages for different audiences

• You have an understanding of digital advertising landscape, products, and trends; understanding of programmatic marketplace and SEO best practices a plus

• You are a true self-starter - provide proactive ideas, understand organizational goals, and move initiatives forward

• You are comfortable working in a fast paced environment

It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.