CRM Targeted Marketing Campaign Manager jobs in Reading, PA

Position Summary:

The Marketing Campaign Manager is responsible for managing the success of a variety of marketing communications projects so that goals are accomplished on schedule, within budget, and with quality results.

Types of projects may include creating and launching new content across key marketing channels (such as direct mail, email, social, print, web, video, events), developing sales and marketing tools, and other forms of internal (associate) and external (customer) communications. This role ensures that all deliverables are on brand and position Penske as a best-in-class organization

This role requires the ability to understand customer needs, business objectives and industrytrends, and to translate those insights into successful strategies that engage audiences todrive awareness and lead generation. The role requires the ability to build relationships, work collaboratively with teams and interact with internal subject matter experts within Marketing, the business at large, marketing/advertising vendors, and customers (when applicable).

Some typical duties and responsibilities may include:

• Campaign planning – identify business/sales goals and target audiences to shape messaging to achieve marketing goals/strategies/tactics

• Project management - Facilitate projects and ensure deliverables are on schedule and within budget

• Content development – work collaboratively to develop high-quality content for all stages of the buyer’s journey

• Collaborate with cross-functional teams and lead effective meetings

• Present project updates and deliverables to various audiences as needed

• Perform other projects and tasks as assigned

Qualifications:

• 5 years marketing experience or equivalent combination of marketing communications experience

• Bachelor's degree required, Master’s degree preferred

• Requires excellent written and verbal communications

• Ability to effectively work on multiple projects under tight deadlines, maintaining productivity and cost effectiveness through project completion

• Ability to work collaboratively in a cross-functional teams including customers, subject matter experts and vendors

• Strong project management skills required

• Strong organizational skills and keen attention to detail

• Strong computer skills – Microsoft PowerPoint, Word, and Excel; Adobe Acrobat

• Experience with B2B marketing tactics and strategies including lead generation and sales enablement

• Regular, predictable, full attendance is an essential function of the job.

• Familiarity with CRM platforms and ABM a plus.

• Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required.

Physical Requirements:

• The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The associate will be required to: read; communicate verbally and/or in written form; remember and analyze certain information; and remember and understand certain instructions or guidelines.

• While performing the duties of this job, the associate may be required to stand, walk, and sit. The associate is frequently required to use hands to touch, handle, and feel, and to reach with hands and arms. The associate must be able to occasionally lift and/or move up to 25lbs/12kg.

• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

Penske is an Equal Opportunity Employer.

About Penske Truck Leasing

Penske Truck Leasing Co., L.P., headquartered in Reading, Pennsylvania, is a partnership of Penske Corporation, Penske Automotive Group, and Mitsui & Co., Ltd. A leading global transportation services provider, Penske operates more than 440,000 vehicles, employs more than 43,000 people, and serves customers from more than 1,000 locations in North America, South America, Europe, Australia, and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions.

Visit GoPenkse.com to learn more.

Job Category: Other Corporate

Job Family: General Administration

Address: 100 Gundy Drive

Primary Location: US-PA-Reading

Employer: Penske Truck Leasing Co., L.P.

Req ID: 2330834