CRM Targeted Marketing Campaign Manager jobs in Richmond, VA

As a Campaign Marketing Manager, you will spearhead the planning, execution, and management of strategic marketing campaigns. You'll be responsible for driving results and achieving campaign objectives through innovative strategies and effective collaboration with cross-functional teams.

Key Responsibilities:

• Develop and implement comprehensive marketing campaigns aligned with business goals and target audiences.
• Lead the end-to-end campaign lifecycle, from ideation to execution and performance analysis.
• Collaborate with internal teams (such as creative, content, digital, and sales) to ensure cohesive campaign strategies.
• Conduct thorough market research to identify trends, consumer preferences, and competitive analysis.
• Oversee budgeting and resource allocation for campaign initiatives, ensuring optimal ROI.
• Analyze campaign performance metrics, generate reports, and provide actionable insights for continuous improvement.
• Stay updated with industry trends and emerging marketing technologies to enhance campaign effectiveness.
• Mentor and guide junior marketing team members to ensure campaign success.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree is a plus.
• Proven experience (X years) in campaign management or a similar marketing role.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Exceptional analytical skills and proficiency in using analytics tools to measure campaign performance.
• Excellent leadership and communication abilities with a collaborative mindset.
• Demonstrated creativity in developing engaging marketing campaigns.
• Proficiency in marketing software/tools and familiarity with CRM platforms.

Benefits:

• Competitive salary and benefits package.
• Opportunity to lead innovative and impactful marketing campaigns.
• Collaborative work environment fostering professional growth and development.