CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
Description
Job Summary
As the Head of Marketing at XCaliber Container, you will be responsible for leading the development and execution of the overall marketing strategy. Your role will involve optimizing and furthering our channels or routes to market, leading traditional and digital marketing plans, refining our customer journeys, increasing our content, enhancing our web, and ultimately reaching a larger targeted audience. You will be responsible for competitor research, product positioning, product and service offerings, product specifications, pricing while driving more customer engagement.
Responsibilities:
Requirements
Reporting Structure: The Head of Marketing will report to the CEO and work closely with the Sales team and overall XCaliber Staff.
Location: Hybrid with ability to travel the majority of the work week to Graham, TX. Reimbursement for commuter expenses (outside 100 miles) is available.
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