Category Management Analyst, Sr. jobs in Wilmington, DE

We improve the lives
of people with special
nutritional needs

Under the general direction of the CategoryManager and Sr Director of Marketing, the Category Analyst is responsible forconducting category reviews, sourcing knowledge, delivering actionable consumerand competitive insights, and identifying opportunities to improve categorysales through optimal assortment and shelving and providing analytic reportingto internal and external audiences.

Category Analyst

Essential Functions:
1. Responsible for managing syndicated data, consumer research and category management tools to maximize brand positioning and growth through actionable insights.

2. Provide account and market specific data analysis, reporting, and presentation development to contribute to category selling stories. Update the sales strategy manager, account managers, and marketing of findings. Recommend category strategies designed to grow the Dr Schär brand and overall product categories.

3.Communicate with retailers, sales, sales strategy, and marketing on all aspects of the category and customer account relationship.

4. Prepare reports and analyses that measure performance and results; forecast market trend; and monitor competition. Develop processes and tools for collecting and utilizing retailer insights, communicate pertinent information to team members.

5. Collaborate with Sales Management and Sales Strategy in the execution of space management programs, assortment optimization, pricing & promotion recommendations, creation of positive functional relationships with retailers, and ensures category leadership

6 Provide analytical support in conjunction with the respective Dr Schär sales representative on e.g. shelf resets, category/line reviews, and seasonal review

7 Intellectual curiosity, ability to make connections and link disparate data and concepts into meaningful insights, and perform other related category management duties as required

8 Assists in developing consumer analytic skills of others on the Dr Schär team.

Position Requirements:

• 
  Bachelor’s degree in related field (Business Management, Marketing, Sales, etc); or equivalent work experience
• 
  4-5 years CPG Industry Experience
• 
  2-4 years category management experience with exposure to selling and promotional concepts preferred.
• 
  Proven analytical and problem solving skills
• 
  Proficient in pulling and analyzing syndicated data sources such as SPINS, Nielsen, Circana (IRI), Numerator
• 
  Proficient in space management/planogram tools such as Blue Yonder
• 
  Store Clustering and Segmentation analysis desired
• 
  Experience with Retail Link, Whole Foods Portal, Partners Online, and 8451 are a plus
• 
  Excellent communication skills (both verbal/written)
• 
  Proficient in Microsoft Office Applications (Word, Excel, PowerPoint), and PowerBI
• 
  Ability to motivate and gain cooperation from others
• 
  Sales presentation building and delivery experience
• 
  Ability to think strategically and work in a team environment
• 
  A willingness to lead, take charge, offer opinions and direction
• 
  Strong Knowledge of Consumer Products Industry, Free-From Foods preferred

Working Conditions:

Up to 25% Travel

While performing the duties of this position, employee will constantly be seeing and reviewing data.