Category Manager develops the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Leads a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Being a Category Manager works closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities. Provides effective promotional materials. Additionally, Category Manager may develop special arrangements with vendors to enhance product promotions. Requires a bachelor's degree of marketing. Typically reports to a head of a unit/department. The Category Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a Category Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
Overall Responsibilities:
The Category Marketing Manager is a strategic thought leader responsible for developing and executing comprehensive marketing plans for a group of designated member categories. This role works cross-functionally to drive member growth, enhance member value, expand brand equity, and maximize engagement within their assigned member categories.
Essential Duties and Responsibilities:
Strategic Planning –
Product Management –
Market Intelligence –
Cross- Functional Collaboration –
Budget Management
Documentation & Administration –
Content Creation and Copywriting
Qualifications, Knowledge, Skills Required:
ADA Specifications:
This position is located in the Orlando, Florida, headquarters office with occasional domestic travel to attend and participate in select IAAPA events. The position is required to be in office a minimum of 3 days a week with a preference for 4 days a week in office and 1 day remote work.
The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
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