Communications Director jobs in Burlington, VT

The VNA & Hospice of the Southwest Region of Rutland is looking for a full time Director of Communications. Would you like to work for a caring and supportive medical company that values its employees? If so, please read on!

ABOUT VNA & HOSPICE OF THE SOUTHWEST REGION

Based in Vermont, we are one of the largest non-profit home health and hospice care agency that delivers a wide range of advanced medical care with compassion, dependability, and expertise to people of all ages. Our mission is to provide the best care for every person and to put a little more heart and soul into healthcare along the way. We strive to give customized care to individuals with chronic diseases and conditions as well as those who need short-term care. For our services, we have been recognized as one of the nation's top 100 performing home health agencies by HomeCare Elite.

A DAY IN THE LIFE OF THE DIRECTOR OF COMMUNICATIONS:

This position is responsible for leading the marketing function transformation at VNAHSR, overseeing the shift to a more strategically oriented, high-performing team focused on delivering referral and community relationship objectives through marketing excellence. Responsibilities include but are not limited to:

• Own and lead all internal and external communications, including streamlining messaging to external sources, referral sources, and employees
• Support marketing and outreach activities by providing strategic expertise and tactical support
• Oversee creation of agency materials with a common and consistent look and feel that reinforces the VNAHSR brand and allows the public to immediately recognize VNAHSR communication
• Oversee referral source generation, brand and program strategy and execution, creative, digital customer touchpoints, including web and social media, marketing operations, PR, and outreach
• Identify key drivers of marketing effectiveness, define appropriate measurements, and manage, monitor, and challenge spending on marketing to deliver the best return on investment
• Lead the process of identifying and seizing opportunities to engage referral sources and secure VNAHSR as the preferred provider
• Provide expertise in brand and digital customer experience, creative, thought leadership and referral generation, channel management (social and web / digital), analytics, product marketing, industry-specific marketing technology, and data insights to department team
• Responsible for day-to-day operational execution and KPIs while identifying new techniques that increase our profile and relationships with referral sources and within the community
• Collaborate with Leadership Team to articulate and execute the agency growth agenda while working as a strategic partner within the community and industry

Qualifications:

• Bachelor's degree required. Focus in marketing, communications, or related field preferred.
• Five to seven years of marketing leadership experience required. Prior experience in health care preferred.
• Valid State driver's license required. Ability to successfully pass pre-employment adult, child and VCIC background checks required.

VNAHSR benefits for full-time employees include:

• Generous paid time off, group health, dental, vision, life, STD and LTD insurance, 401K with 4% match, and more.
• Continuing education tuition assistance for work-related courses, to eligible staff

READY TO JOIN OUR TEAM?

We understand your time is valuable, so we have a very quick and easy application process. If you feel that you would be right for this job, please fill out our initial 3-minute, mobile-friendly application. We look forward to meeting you!