Position: Director of Marketing and Communications
Position Type: Direct Hire
Compensation: $85k depending on experience
Location: Paris, Tx 75462
On-site
Must Haves:
- Minimum 5 years of related experience, preferably in healthcare.
- Bachelors in marketing
- Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA).
ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.
Develop marketing and communications strategy using data-driven, organizational best practices.
Develops and implements marketing and communication plans, including:
- Website and social media
- Internal communications (employees and physicians)
- Public relations/earned media
- Paid media strategies (traditional, digital and CRM)
- Community and EMS newsletter
- Coordination/engagement of sponsorships and in community events
- Management of Function Point and Spark portal, and any other support software
- Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings.
- Produces monthly report detailing summary of metrics and activities.
- Manages annual department budget and provides quarterly marketing spend reports to HSC.
- Serve as advertising conduit with local hospital leadership and HSC marketing.
- Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with HSC Communications.
- Partner with Division Director for more complex situations and strategies.
- Has regular engagement with hospital CEO to ensure alignment on hospital priorities.
- Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.
- Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.
- Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
- Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.
- Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.
-No travel required
-No sponsorship
To learn more about this opportunity contact austin.helt@archonresources.com.
Apply online at ArchonResources.com.
NRG