Communications Director jobs in Madison, WI

Description

Job Title:   Director of Communications & Annual Giving

Department:  Communications 

Reports To:  Chief Development Officer

Position Type:  Regular, Full-time, 40 hours/week

FLSA Status:  Exempt

Starting Salary: $62,000 (Based on Experience)

Benefits:  Eligible (details below)

Last Modified:  April 2024

Position Description

The Director of Communications & Annual Giving sets the strategic direction of the Goodman Community Center’s (GCC) communications and annual giving programs. The Director supervises a team of communications professionals who are responsible for all external print and digital communications, as well as organizational branding. Working closely with the Chief Development Officer, President and Executive Director, Development Department and Program colleagues, the Director of Communications and Annual Giving plays a critical role in telling Goodman’s story in our community, stewarding current donors, cultivating future donors, and developing and implementing a strategy to increase the size and number of individual gifts from community givers. We’re looking for someone who can bring their unique talents and perspective to Goodman, and we encourage candidates of color to apply.

Requirements

 Responsibilities

• Serves as a member of GCC’s Senior Leadership Team.
• Develops, refines, and executes a comprehensive strategy for GCC’s annual and mid-level giving programs and other annual solicitations and stewardship of these activities.
• Tracks effectiveness of these strategies through analytics; adjusts tactics as necessary based on data.
• Manages all of GCC’s public relations and external relationships with news and media outlets, coordinating interviews with staff, volunteers and participants, and representing GCC for news and radio as needed.
• Drafts and manages the expense budget for the Marketing/Communications team.
• Drafts the annual Community Giving revenue budget in collaboration with the Chief Development Officer.
• Oversees and sets the strategy for all external print and digital communications, including mailed appeals, Eastside News, email, social media, web content, advertising, and earned media.
• Tracks the effectiveness of these materials using analytics from GCC’s in-house database, Google analytics, social media analytics, and other data resources.
• Ensures timely delivery of gift solicitations, including overseeing production and mailing, and coordinates with printers, mail houses, and other suppliers. Submits appropriate requests for mailing lists and assists in preparing them for the mail house.
• Develops and executes a comprehensive marketing and brand strategy for GCC with the goal of increasing GCC brand awareness and maintaining and increasing GCC organizational loyalty.
• Support the communications and marketing efforts related to Development-sponsored events and other Center-based events and programs.
• Evaluate the performance of direct and indirect reports through GCC’s performance evaluation system and encourage direct and indirect reports’ professional development.
• Commitment to GCC’s mission of strengthening lives and securing futures, and demonstrated performance aligned with GCC’s leadership values and competencies.
• Perform other job-related duties as required or assigned which are reasonably within the scope of the duties of this position.

 Qualifications

• Minimum 5 years of experience, preferably in communications/marketing or development
• Demonstrated commitment to diversity, equity, and inclusion
• Excellent organization and project management skills along with excellence in written, interpersonal, and verbal communication
• Proven experience in, or a strong desire to master, the art of fundraising communications
• Expertise in multichannel marketing and communications
• Collaborative leader with experience supervising a team preferred
• Self-motivated, achievement-oriented, and able to work well independently and cooperatively; proven success working as a team member
• Willingness and ability to learn from training, workshops, and professional conferences
• Solid computer skills in a PC environment with the capability to master new software applications and technologies in database management
• Advanced proficiency in the Microsoft Office suite
• Experience with Adobe Creative Design and/or other audio-visual software, and familiarity with online content management systems and Google analytics preferred, but not required

Special Requirements

• Ability to attend events evenings and weekends
• Ability to work additional hours as necessary to achieve desired results

Benefits

• Goodman Community Center offers generous health and dental plans as well as vision, life insurance, short-term disability, a 403(b) retirement plan, and a team member assistance program.
• Free onsite childcare for all employees upon hire, pending program availability (ages 3 )
• Free access to on-site Lussier Fitness Center with personal training
• Employee discount on room rental
• Generous PTO