Communications Director directs an organization's internal and external communications strategies and programs. Directs and oversees communications programs that effectively describe and promote the organization and its products. Being a Communications Director may conduct market or public opinion research to assess program outcomes. Suggests promotional campaign ideas in various types of media, as well as counsels top management on effective communication strategies. Additionally, Communications Director requires a bachelor's degree. Typically reports to senior management. The Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Communications Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
About Us
The Arizona Alliance for Community Health Centers (the Alliance) is the Primary Care Association (PCA) for Arizona. We’re a nonprofit member organization that represents Community Health Centers (CHCs); Arizona’s largest primary care network.
CHCs deliver healthcare services that meet the needs of their communities, connecting people to quality care that gives everyone an equal opportunity to thrive. We facilitate that vital work by providing CHCs with training, technical assistance, programmatic support, and advocacy.
Why You Should Join Us
Here at the Alliance, we believe that our greatest asset in achieving our goals is providing our employees with the support, leadership, and resources they need to do their best work.
We believe in work-life balance and the restorative power of rest, so we offer 12 paid holidays, 6 days of sick pay, 3 personal days, and 10 days of vacation pay per year. Vacation accrual increases by 5 days at the first, fifth, and eleventh-year anniversary date.
We believe in cultivating a culture that is diverse and inclusive, so in 2022 we formed the JEDI (Justice, Equity, Diversity, and Inclusion) council which is made up and driven by a group of our employees whose purpose is to support leadership in identifying and correcting systemic biases in our workplace that impede our ability to create a true culture of belonging.
Job Purpose and Basic Function
The Director of Communications is responsible for developing and implementing comprehensive communication strategies aimed at effectively disseminating AACHC's message to diverse stakeholders, including members, employees, media outlets, partners, and the wider public. Central to this role is enhancing visibility and advocacy for health centers and their indispensable contributions to our communities.
Description of Primary Responsibilities and Duties
1) Strategic Communication Planning: Develop and execute comprehensive communication plans.
a. Align communications with organizational goals and objectives.
b. Identify target audiences and tailor messages and communications channels accordingly.
2) Media Relations: Build and maintain positive relationships with journalists, editors, and media outlets.
a. Manage and promptly respond to media requests and inquiries.
b. Supports the primary organizational spokesperson.
c. Identify appropriate team members to serve as “face” of any issue.
d. Create and track earned media opportunities through interviews, Op-eds, stand-ups and in-depth interviews across media streams.
e. Position the Alliance and our members in the media as “go-to” subject matter experts.
f. Promote the narrative of Community Health Centers and advocate for health equity through media engagements and strategic messaging.
3) Content Creation: Oversee the creation of high-quality content for various channels, including press releases, articles, blog posts, social media posts, videos, and presentations.
a. Ensure that Alliance content stays accurate, fresh and relevant over new and existing channels.
b. Increase number of pieces of content created across various channels based upon established metrics.
c. Track engagement metrics for each content piece, such as views, shares, comments, and time spent on page and work to increase.
d. Track conversion rates for content-driven actions, such as signing up for newsletters, attending events, or joining the organization and work to increase.
4) Internal Communications: In collaboration with executive leadership, develop strategies to effectively communicate with employees, including newsletters, intranet content, company-wide meetings, and memos. Ensure consistent messaging and alignment with organizational values.
a. Supports and advises the people and culture team on communication regarding the annual employee engagement survey including advising on the most effective means of responding to the data and disseminating the results.
b. Create and monitor feedback mechanisms to gauge alignment of messaging with organizational values.
c. In collaboration with the human resources generalist, lead the celebrations committee, planning events and communications such as holidays, events, and recognition/appreciation initiatives.
5) Crisis Management: Develop protocols and procedures for handling external crisis communications effectively.
a. Serve as the point of contact for managing communication during crises or emergencies.
b. Develop effective monitoring tools to recognize potential crises and alert/advise appropriate decision makers.
c. Ensure timely response to crises or emergencies.
d. Develop effective crisis communication protocols, evaluated through post-crisis debriefings and assessments.
e. Create perception surveys measuring stakeholders' confidence in the organization's crisis management capabilities.
f. Collaborate and advise on communication regarding internal crisis.
6) Brand Management: Protect and enhance AACHC's brand reputation through strategic communication initiatives.
a. Develop and disseminate a comprehensive branding guide outlining brand elements, tone of voice, and messaging guidelines.
b. Create standard templates for staff use including letterhead, PowerPoint, email signature, and agenda templates.
c. Collaborate and review collateral materials prepared by Alliance staff.
d. Conduct training sessions or workshops to educate team members on the proper usage of brand assets, adherence to brand guidelines, and consistent, coherent messaging in alignment with brand and organizational values, mission, and vision.
e. Conduct brand perception surveys among key stakeholders.
f. Conduct consistency audits across communication channels to ensure adherence to brand guidelines.
g. Monitor brand mention and sentiment analysis in media coverage and online discussions.
h. Develop presentations and talking points for staff to deliver at external events.
7) Stakeholder Engagement: Engage with key stakeholders, including members, partners, government agencies, and community groups.
a. Regularly gather direct feedback from stakeholders to understand their views and experiences to reflect the quality and depth of relationships with the Alliance.
b. Develop communication strategies to address stakeholder needs and concerns.
c. Develop tools to measure member collaborations or improved community relations.
8) Digital Marketing: Integrate communication efforts with digital marketing campaigns. Utilize analytics to measure the effectiveness of communication strategies and make data-driven decisions.
a. Manage the AACHC social media accounts including LinkedIn, Facebook, Instagram, and Twitter in a way that increases awareness of the work being done by the Alliance and CHC’s.
b. Establish key performance indicators (KPIs) for digital marketing campaigns, such as click-through rates, conversion rates, and return on investment (ROI).
c. Develop analytics tracking for user engagement with communication content across digital channels.
d. Provide comparative analysis of communication effectiveness before and after integration with digital marketing efforts.
Clear All
0 Communications Director jobs found in Phoenix, AZ area