Communications Director directs an organization's internal and external communications strategies and programs. Directs and oversees communications programs that effectively describe and promote the organization and its products. Being a Communications Director may conduct market or public opinion research to assess program outcomes. Suggests promotional campaign ideas in various types of media, as well as counsels top management on effective communication strategies. Additionally, Communications Director requires a bachelor's degree. Typically reports to senior management. The Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Communications Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Bi-Cultural Hebrew Academy (BCHA) is a 68-year-old, Pre-K through 12th grade, co-educational Jewish community day school guided by the principles of Modern Orthodoxy. We are located in beautiful Stamford, Connecticut, and serve over 360 students from across Connecticut and New York. BCHA is known for the excellence of its academic programs, student achievement, and its broad co-curricular offerings. BCHA is situated on an attractive 13-acre campus located 43 miles from midtown Manhattan.
Bi-Cultural Hebrew Academy is seeking a dynamic, highly skilled, visionary leader to serve as Director of Communications, effective immediately. The Director of Communications will play an integral role in maintaining, marketing, and communicating the school’s positive image to the current and prospective local and broader school community. This position reports directly to the Head of School. Full-time preferred.
RESPONSIBILITIES:
Implement and maintain the school's marketing and branding strategy with consistency of messaging in communications and materials across all media to elevate the school’s visibility.
Maintain the school website, including creating and updating all content; liaise with IT for all technical coordination of site updating; coordinate and maintain a school calendar for parents/students/community
Coordination of the the school's social media postings, ensuring frequency, predictability, consistency of messaging and appearance
Fulfill photography and basic videography needs for website, social media, printed materials, publicity, emails, events; maintenance of photo and video files
Craft press releases, news stories, bulletin announcements; ensure print and digital placement across all media to promote school programs, accomplishments and events, and to advance the school's visibility; maintain calendar of deadlines
Design and secure placement of print and digital advertising to promote the school and its events; work within budget
Assist with design/creation and vendor coordination for production of marketing materials including brochures, flyers, postcards, posters, banners, signage and more per the needs of Admissions, Marketing, Fundraising and staff
Create and compile content for the school weekly e-mail blast
Oversee distribution of school materials throughout the community as appropriate Coordinate and implement a basic school "style guide" for teachers and administrators to ensure consistency of appearance of messaging
QUALIFICATIONS:
At least 5 years of experience in communications, preferably working in a school or non-profit organization
Minimum of a bachelor's degree in journalism, public relations, marketing, communications, advertising or a related field
Strong interpersonal, organizational and time-management skills
Strong oral and written communication skills; sharp-eyed editor skilled at catching errors
Experience in photography, videography and graphic design
Knowledge of digital communication/social media/website operations
Ability to work under strict and constantly changing deadlines
Adherence to the highest standards of discretion and confidentiality
Ability to work outside of standard business hours as needed
Proficient in PhotoShop, social media management, WordPress, ConstantContact, Microsoft Office, Adobe Creative Suite, Google Office Suite, Blackbaud experience is highly preferred.
Maintain outdoor Marquis with current and relevant information.
Salary commensurate with experience - please submit resume and salary requirement.
BCHA is an equal opportunity employer. We evaluate and consider all applicants without unlawful consideration of race, color, age, religion, gender, marital status, disability, veteran status or any other characteristic protected by applicable law. The School encourages candidates from diverse backgrounds to apply.
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