SUNY Cortland is seeking an Assistant Director of Communications and Marketing tasked with overseeing admissions communications and marketing. This individual will play a pivotal role in shaping SUNY Cortland’s image and outreach within the prospective student community. Responsibilities include leading the development and implementation of communication strategies, generating various types of written content, and managing the Admissions Office’s social media presence. This dynamic role directly influences the university’s recruitment efforts, enhancing our ability to attract high-caliber students, and serves as a vital liaison between Admissions, Marketing, and Communications Offices.
Major Responsibilities
Communication Strategy:
- Develop a comprehensive communication strategy.
- Strategize effective conveyance of the university’s mission, values, and academic offerings.
- Overseeing the implementation of the communication strategies for both undergraduate and graduate perspective students.
- Ensure that communication initiatives are in line with the broader strategic goals of the university.
- Lead the development of innovative concepts by ensuring the transformation of ideas into actionable plans and their successful execution.
- Collaborate with relevant departments to seamlessly integrate messaging.
Collaboration:
- Collaborate with Admissions Office staff, Communications and Marketing Offices, program directors, and department faculty to ensure the accuracy of program-specific communications.
- Ensure alignment with university and division-wide initiatives, strategies, and standards.
Social Media Management:
- Curate content for Admissions Office social media platforms, including Facebook, Instagram, LinkedIn, etc.
- Monitor engagement, analyze metrics, and adjust content accordingly.
Content Creation:
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Produce engaging, informative, and persuasive content, including blog posts, articles, videos, and other multimedia materials.
Public Relations:
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Cultivate relationships with local and national media outlets and influencers for favorable coverage of the university.
Marketing Collateral:
- Manage the development and production of marketing materials, brochures, and admissions publications in close collaboration with the creative staff in the Marketing Office.
- Efficiently manage inventory, time frames, and project coordination for all admissions publications.
Website Management:
- Develop, update, and maintain Cortland.edu webpages dedicated to prospective student recruitment and enrollment, encompassing the main admissions webpages and academic majors and programs pages.
- Work directly with external media outlets and third-party vendors, and search engines to effectively manage the university’s content listings.
Event Planning:
- Collaborate on planning and executing virtual and in-person events. Including webinars, campus tours, and information sessions. The role necessitates occasional presentations and meetings with potential students and their families.
- Produce agendas, website content, emails, messages, presentations, and video content in support of admissions recruitment events.
Outreach:
- Coordinate outreach efforts to high schools and college fairs.
- Engage in limited recruitment travel to support the Admissions Office team.
- Manage social media presence, overseeing processes to maintain brand consistency.
- Develop and craft correspondence for multiple constituents.
Analytics and Reporting:
- Utilize data and analytics to measure communication and social media effectiveness.
- Make data-driven decisions to optimize strategies.
Special Projects:
- Manage special projects, SUNY related communication initiatives, and ongoing activities as assigned by the Director of Admissions.
- Develop and create various campaigns.
Training and Brand Stewardship:
- Assume the role of lead trainer and adviser on marketing and communication standards for the admissions office.
- Conduct staff training on communication style, copyright rules, and brand elements, ensuring consistent adherence to the brand.
- Supervise student content creators to ensure alignment with established brand and messaging guidelines.
Functional and Supervisory Relationships
Reports to the Director of Admissions. Supervises student content creators. Works closely with Admissions Office Staff, Communications and Marketing Offices, Graduate Program Coordinators, Faculty.
Required Qualifications
- A Bachelor’s degree.
- A minimum of 2 years of experience in writing for various platforms, both print and electronic.
- A minimum of 2 years of experience in communications, social media management, or a related field in a higher education setting.
- A valid driver’s license.
Preferred Qualifications
Preferred Qualifications:
- A Bachelor’s degree in the liberal arts or a field related to writing or communications.
- Master’s degree in English, writing, communication studies, or closely related program.
- Experience with higher education admissions processes and trends.
- Experience writing for a college or university.
- Previous experience with SLATE or another customer service management software.
Knowledge, Skills, Abilities:
- Excellent writing and editing skills.
- Strong communication and presentation skills.
- Proficiency in using social media management tools and analytics.
- Strong project management and organizational skills.
- Creative and innovative thinking with a passion for storytelling.
- Ability to work independently and as part of a team.
- Quick learning of various technology platforms, such as Adobe Creative Suite software.
EEO Statement
The State University of New York Cortland is an Affirmative Action/Equal Employment Opportunity/Americans with Disabilities Act (AA/EEO/ADA) employer. The university actively seeks applications from women, veterans, individuals with a disability, members of underrepresented groups or anyone that would enrich the diversity of the university.