Communications Manager jobs in Lansing, MI

FullStack is the fastest-growing software consultancy in the Americas. We help organizations like Uber, GoDaddy, MGM, Siemens, Stanford University, and the State of California, build distributed software development teams, and deliver transformational digital solutions. As an employee-first company, we focus on hiring the most talented software designers and developers in the western hemisphere, by creating a positive, respectful, and supportive work environment where they can achieve their greatest potential.

We’re most proud of:

*Offering life-changing career opportunities to talented software professionals across the Americas.

*Building highly-skilled software development teams for hundreds of the world’s greatest companies.

*Having delivered hundreds of successful custom software solutions, which have positively impacted the lives and careers of millions of users.

*Our 4.5-star rating on GlassDoor.

*Our client Net Promoter Score of 68, twice the industry average.

• Bachelor's Degree
• 5 years of B2B marketing experience.
• A successful track record achieving results while working internally or with a services provider to plan and carry out marketing communications programs
• Hands-on, proven experience generating robust amounts of sales-ready leads using the following strategies:
• SEO
• Google AdWords
• Linkedin Advertising
• Content creation and marketing (including reports, whitepapers, blogs, newsletters, etc.)
• Conference marketing
• Other forms of engagement, including events, podcasts, etc

• Branding
• PR
• Defining ideal customer profiles
• Copywriting and editing
• Experience leading marketing and communications engagement strategies in an IT services, recruiting, staffing, or software consulting environment.
• Knowledge of, and competence with tools for generating traffic, converting users into leads, and nurturing those leads along the pipeline.
• An individual with the ability to switch between marketing for brand and marketing for sales, linking actions to results.
• An individual that operates with frugality and knows when to use resources/budget wisely and when to be stringent in order to achieve the best results.
• Proficiency with design tools including Adobe, Photoshop, Illustrator, Acrobat, and Figma.
• Strong written and verbal communication skills, with the ability to create compelling content and adapt messaging for different audiences.
• Excellent organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously.

• Own and manage the marketing strategy for all FullStack company initiatives.
• Create digital and print materials and drive campaigns, both internally and externally to promote the organization.
• Consult often with the CEO on regional and geographic strategies that are influenced by the sectors we focus on.
• Collaborate internally with product teams and creatives on marketing initiatives.
• Stay current on trends, culture, and events; bring inspiring external insight into the workplace.
• Create content to support, define, and drive the company's vision.
• Manage FullStack’s cost-per-click marketing on Google AdWords, Linkedin, and Instagram.
• Manage FullStack’s SEO strategy, including content calendars, using AI-based writing tools to create long-form content and blog posts, and manage backlink campaigns.
• Work with designers to create static and video-based ads.
• Build and amplify the brand voice for FullStack.
• Drive all internal branding and communications.
• Oversee company swag store and work with outside designers and vendors to create new swag on a quarterly basis.
• Manage internal company events and external conferences.

• Limitless growth and learning opportunities.
• A collaborative and positive culture — Your team will be as smart and driven as you.
• Outstanding compensation and competitive benefits.
• A chance to make an impact — Your work will contribute directly to our strategy and growth.

• Competitive Salary
• Paid Time Off (vacation, sick leave, maternity and paternity leave, holidays).
• 100% remote work.
• The ability to work with leading startups and Fortune 500 companies.
• Health, dental, vision insurance.
• 401(k) w/ 4% match.
• Virtual company events each month.
• Ample opportunity for career advancement.
• Continuing education opportunities.

FullStack is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form, which can be provided upon request during our hiring and interview process.

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